Europe Beer Market Anticipated to Rise to a Valuation of US$100.80 bn by the end of 2021

The lager beer market in Europe was valued at US$17 bn in 2014 and is expected to reach US$20 bn by 2021, growing at a CAGR of 2.40% from 2015 to 2021. The biggest contributor to this market is expected to be Germany, whose beer market was worth US$36.2 bn in 2014 and is expected to reach US$40.6 bn by 2021, growing at a steady CAGR of 1.70% from 2015 to 2021. On the other hand, France is expected to witness rapid growth in the beer market in Europe. The beer market in France is expected to reach US$15.6 bn 2021 from US$11.7 bn in 2014, growing at a CAGR of 4.20% from 2015 to 2021.

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The increasing awareness about the health benefits of beer is the primary growth driver of this market in Europe. Consumption of beer in limited quantities helps in controlling cholesterol levels and prevents chances of kidney stones. Furthermore, the demand for beer in Europe is also being propelled by the improving disposable income of the consumers, as the economy is stabilizing post-recession.

However, the beer market faces restraints such as accessibility and availability of external and internal substitutes. Internal substitutes such as whiskey, rum, vodka, and wine are limiting the growth of this market in Europe; whereas external substitutes such as RTD tea and coffee and other non-alcoholic drinks including dairy drinks, energy drinks, and carbonated drinks are also creating a challenging environment for this market.

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The developing demand for non-alcohol and low-alcohol beer among Europeans is one of the main purposes behind the development of the market for beer in the region. Spain has been a key market in low-alcohol and non-alcoholic beer in Europe. Expanding endeavors by makers to concoct more current items are additionally helping the market to develop. The developing awareness about the medical advantages related to the consumption of beer is slated to keep on fueling the development of the market. The capacity of brew to enhance absorption by decreasing the event of intestinal travel is additionally driving buyers to devour more lager. The developing mindfulness among shoppers that the silicon in brew encourages expanded bone thickness and creates more grounded bones will likewise help the market's development in the conjecture time frame.

Then again, the Europe beer market will confront extreme rivalry from brew substitutes. An inside and outside danger of substitutes looms for manufacturers of beer in Europe. Vodka, whisky, rum, and wine are progressively getting to be noticeably prominent in bars and represents an inward danger of substitute. Dairy beverages, for instance, milk products and carbonated beverages such as cola represent an outside danger of substitute for brew. What's more, caffeinated drinks are getting to be plainly famous as are prepared to drink coffee and tea. These beverages represent a grave test to the sales of beer in Europe and can act as a road block as well over the coming years.

The key players in the Europe beer market include Diageo, SAB Miller PLC, Carlsberg Group, Anheuser-Busch InBev, and Heineken N.V

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