Secure Digital Memory Card Market - APAC Remains Dominate, Micro SD Cards Continue to Lead

Secure digital memory cards, usually known as SD cards, are probably the most preferred flash storage technology. User-friendly deign, compact size, and superior performance make SD memory cards ideal for usage in all types of electronic devices, including smartphones, cameras, tablets, and other handheld devices. The global market for secure digital memory cards is estimated to witness sluggish growth over the next few years. The market registered revenues worth US$ 7.7 Bn in 2014, which are expected to reach up to US$ 8.95 Bn by 2022 end. Despite revenues over US$ 8.0 Bn, the market will move ahead with a passive CAGR of 1.5% over 2015-2022.

Key Market Dynamics

A type of non-volatile memory card, SD cards are high in demand especially for smartphones and tablets. In addition, widespread usage in digital cameras will also sustain the demand. Consumers are increasingly inclined toward more storage in phones and handheld devices, which is expected to fuel the market for SD cards. The mobile phones vertical is identified to hold substantial potential for market growth, owing to exploding manufacturing and consumption of mobile phones and burgeoning usage of applications. Since the market is already flooded with innumerable devices, the imaging application for SD cards has become a mature market since the past few years. However, this cluster will continue to raise steady demand for secure digital memory cards. Lately, digital system design professionals are working on enhancement of the storage capacity and writing speed of NAND devices. This is another important factor that will favor the market growth within the next few years.

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Higher penetration of mobile devices is a growing trend expected to positively influence the market for SD cards. The advancing imaging technology will also hold a major impact on the market growth. Growing availability of rich multimedia content and need for inter-device transfer, are a few more factors that are foreseen to support the market growth. Manufacturers may look up to growth opportunities that lie in the emerging field of 3D NAND technology.

Segment Analysis

The global market for SD memory cards is fragmented on the basis of type of card, storage capacity, and application. By card type, there are three key segments viz. SD card, micro SD card, and mini SD card, among which micro SD cards will remain the largest shareholder over the forecast period. This segment registered over 90% share in the global market’s 2014 revenues, and may account for a larger share by the end of 2022. Based on storage capacity, the 32GB segment that recorded over 15.5% value share in 2014, is estimated to witness promising growth to 22.0% by 2022 end. This segment will expand at a CAGR of 5.4%, besides a rise of around 648 BPS. The 512GB and above segment may however witness the fastest growth in the next few years, followed by another segment i.e. 256GB. On the basis of application, the mobile phones segment was dominant in 2014 with over 68% share and will continue to spearhead with more than 71% share by the end of 2022. Up from 5.2% observed in 2014, the revenue share of the tablets segment is estimated at 11.6% in 2022. The tablets segment will witness a robust CAGR of 10.9% and an uptick of 636 BPS over the forecast period.secure-digital-memory-cards-market

Regional Analysis

In 2014, Asia Pacific was observed to be a dominant regional market for secure digital memory cards, with over 35% share globally. APAC is expected to remain a leading market over the forecast period as well, primarily driven by the advent of technology and exploding market for smartphones, tablets, and other mobile devices. North America and Europe collectively contributed over 35% share to the global market revenues achieved in 2014. These two regions will continue to represent steadily growing markets during the forecast period, accounting for a substantial revenue share together. The Middle East and Africa will however witness the fastest CAGR over 2015-2022, attributed to seasonal mobile device sales. Moreover, due to burgeoning availability of multimedia content, Latin America is also predicted to witness remarkable growth.

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Key Players Analysis

Transcend Information Inc., ADATA Technologies Co. Ltd., SanDisk Corporation, Sony Corporation, Micron Technology, Inc., Kingston Technology Corporation, PNY Technologies, Inc., Samsung Electronics Co. Ltd., Toshiba Corporation, Panasonic Corporation are some of the prominent players that govern the competitive landscape of the global SD cards market. A majority of key companies are increasingly concentrating on R&D activities in order to incorporate innovation in their product offerings. Leading companies are striving for sustainable competitive edge by introducing unique, advantageous features to lure consumers.

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