Extra Neutral Alcohol (ENA) Market in India Driven by Rise in Demand for Potable Alcohol

The extra neutral alcohol (ENA) market in India has been witnessing a steady growth rate over the past few years. The market is expected to grow due to a huge shift towards the consumption of alcohol and expanding applications of ENA.

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The latest report by IMARC Group titled, “Extra Neutral Alcohol (ENA) Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022”, finds that the ENA market in India reached a volume of more than 3 Billion Litre in 2016, exhibiting a CAGR of around 6% during 2010-2016. A colourless food grade alcohol, ENA contains 96% alcohol by volume (ABV). It has a neutral smell and taste, and is derived from various sources such as sugar cane molasses, grains, denatured spirit, etc. ENA is a high distilled alcohol that contains no impurities and is used for the production of alcoholic beverages, alcoholic fruit beverages and aperitifs. Owing to its properties, it serves as an essential ingredient in the manufacturing of numerous cosmetics and skin care products, as a processing aid in food industry, and as a solvent for colourants and flavours.

Highlights of the Extra Neutral Alcohol (ENA) Market in India:

Increasing consumption of alcohol in India remains the major growth driving factor for the market.

Potable alcohol is the major application segment.

Punjab represents the largest producer of ENA in India.

Almost 90% of the ENA produced in India is used in the manufacturing of potable alcohol, production and consumption of which is continuously rising. Further, a gradual shift towards Indian Made Foreign Liquor (IMFL) from country liquor over the past years has also led to an increase in demand of potable alcohol. Other factors facilitating the demand for potable alcohol are increasing disposable incomes, changing attitude towards drinking and western influence. Additionally, expanding cosmetics and personal health care, printing and pharmaceutical industries are expected to be highly lucrative for the market since ENA finds numerous applications in these industries. In the cosmetics industry, ENA is used in products such as perfume, toiletries, cologne, hair spray, air freshener, detergent, etc. It is also used in the production of antiseptics, drug, syrups, medicated sprays, etc. Owing to the aforementioned factors, the market is further projected to reach a volume of more than 4 Billion Litre by 2022.

On the basis of key applications, the market has been segmented into potable alcohol, flavours and fragrances, pharmaceuticals, and household. Region-wise, Punjab is the largest producer of ENA, accounting for nearly a fifth of the total production in India. Other major regions are Maharashtra, Madhya Pradesh, Uttar Pradesh, Karnataka, Andhra Pradesh and Telangana. The Indian ENA market is highly competitive with the presence of a number of major players.

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The report by IMARC Group has examined the Indian Extra Neutral Alcohol (ENA) Market on the basis of:

Application:

Potable alcohol
Flavours and fragrances
Pharmaceuticals
Household

Region:

All States of India

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