2D Bar Code Marketing Market to Discern Magnified Growth During 2016 - 2026

The increasing population of tech-savvy people primarily drives the global 2D bar code Generator market across the globe along with the compatibility of smartphones for scanning the 2D barcodes and the awareness among the people about the product legitimacy. Thus, the adoption of smartphones also attributes to the growth of 2D barcode Generator market.


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The data storage perquisites of 2D bar codes and the ability of scanning vertically and horizontally as compared to that of 1D barcodes can be considered as one of the factor driving the market for 2D bar code Generator. However, the investments associated with the 2D bar codes and the low awareness about the QR codes among certain age group might pose as a restrain to the 2D bar code Generator market. The integration of 2D bar code Generator in the digital marketing is the most recent trend in the global 2D bar code Generator market.

Global 2D Bar Code Generator Market: Segmentation

Based on type of data source, the global 2D bar code Generator market can be divided into:

Text,Hyperlink,Number,Others

Based on code types, the global 2D bar code Generator market can be divided into:

2D Stack,2D Matrix,QR Code,Data Matrix,Others,Others

Based on applications, the global 2D bar code Generator market can be divided into:

Product Tagging,Mobile Ticketing,Mobile Coupons,Smart Posters,Others

Global Marine Coatings Market: Region-wise Outlook

Based on the geographic regions, global 2D bar code Generator market is segmented into seven key market segments namely North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, Japan, and Middle East & Africa. Among the aforementioned regions, Western Europe tops among the 2D bar code Generator market followed by North America. In the North American market, the advertisers and marketers are widely adopting the 2D bar code Generator in the region to enhance their traditional print media. Some of the well-known brands are adopting the 2D bar code Generator for promoting their business, Volkswagen, Morgan Hotel Group to name some.

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atin America has a huge mobile penetration, which is comparatively more than the global average and with developments in the mobile market in the region to catch up with the recent trends can be attributed to the growth of 2D bar code Generator in the region. The Asia-Pacific market is expected to grow with a rapid pace among the other regions over the forecast period. India overtook the US to become the second largest user of smartphones in the recent past; this could have a positive effect on the 2D bar code Generator in this region. Overall, the market is expected to highlight a healthy growth over the period of forecast.

Some of the major players identified in the global 2D bar code Generator market include Scanbuy Inc., NeoMedia Technologies Inc., Electronic Imaging Materials Inc., Wasp Barcode Technologies, ZIH Corp., Arandell Corporation among others.

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