Press release
In-app Advertising Market Scope and Revenue Outlook for 2016 - 2026
The global in-app advertising market is primarily driven by the increasing smartphone penetration and increased use of various smart phone applications, which the consumers use regularly such as Facebook, WhatsApp among others. Among various smart phone applications, the messaging applications will have a significant effect on the in-app advertising market as the consumers use the messaging applications on a regular basis compared to other smartphone applications. It is expected that the smartphone messaging applications will gain a billion new users in the next few years, which in turn will drive the market for in-app advertising market globally. Moreover, the increase in the number of smart phone applications downloads from google play store, iOS store will also drive the market for in-app advertising market globally. However, the technicality issues like the testing of advertisements for in-app advertising for different smartphone software’s like android and iOS are time-consuming as both software’s display contents differently which might pose as a restraint to the in-app advertising market globally.
Global In-app Advertising Market: Regional Outlook
Based on the geographic regions, global In-app Advertising Market is segmented into seven key market segments namely North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific, Japan, and the Middle East & Africa. Among the aforementioned regions, North America market for in-app advertising market currently holds the largest market share due to the spending on smartphones surpassing the desktops and laptops. The Asia-Pacific market for in-app advertising is followed by the North American market, India currently holds the second position in use of smart phones worldwide which is a provide lucrative opportunity for in-app advertising in the region. Western Europe market for in-app advertising trail behind the Asia-Pacific market, which is followed by Latin America, Eastern Europe, and MEA regions.
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Global In-app Advertising Market: Key players
Some of the major players identified in the global In-app Advertising Market include, Facebook, Inc., Apple, Groupo Mobile, Phone Valley, Google, and Mobile Dream Factory among others.
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to categories such as market segments, geographies, types, technology, and applications.
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