Press release
Digital Out of Home Market is set for a Potential Growth Worldwide 2016 - 2026
The global digital out of home advertising market is primarily driven by the adaption of digital advertising in the advertising sector and the advertisers are opting for digital out of home advertising in order for better brand recognition and penetration to consumers, as consumers spend most of their time outside commuting through subways buses, taxis and subways. With recent technological developments in the digital out of home advertising, the digital out of home advertising is being taken to a different level. For instance, one of the prominent player Ocean Outdoors Media Eyes launched a new technology for digital out of home advertising where three LED screens along with cameras and sensors, which recognize the age group of people passing by the digital billboard, and displays as per the audience. The regulations for digital out of home advertising such as the content and size in different regions and the volatile cost of digital out of home advertising might pose as a restraint to the global digital out of home advertising market.
Global Digital Out of Home Market: Regional Outlook
Based on the geographic regions, global digital out of home advertising market is segmented into seven key market segments namely North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, Japan, and Middle East & Africa. Among the aforementioned regions, the Latin America market and the Asia-Pacific market for digital out of home advertising will be the fastest growing, attributed to the expected increase in the GDP in these regions and increase in the ad spending. The Middle East & Africa market for digital out of home advertising is expected to hold the third market position by the end of forecast period surpassing the North America market and Western Europe market for digital out of home advertising. Overall, the global digital out of home advertising market will register a double digit CAGR over the forecast period.
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Global Digital Out of Home Market: Key Players
Some of the major players identified in the global digital out of home advertising market includes, JCDecaux SA, Lamar Advertising Company, Fairway Outdoor Advertising, Adspace Network, Inc., Primedia Outdoor and Bell Media among others.
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to categories such as market segments, geographies, types, technology and applications.
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