Precise Overview on Consumers Attitudes toward Gaming in Canada Covering Market Factors, Size and Forecast till 2022

The gaming industry is one of the most rapidly growing market in today’s digital era. According to a survey, Canada is a big player when it comes to the video-game industry. About 59 percent of Canadians play video games. Approximately 61 percent of Canadian households have a video game console, 80 percent own a mobile device and about 95 percent own a computer. Considering this fact, Market Research Hub (MRH) has recently announced the inclusion of a new study to its wide research database, which is titled as “Attitudes toward Gaming - Canada - August 2017”. The report offers an exhaustive overview of the Canadian gaming market, by analyzing consumer attitudes towards gaming and promotional content.

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This study analyzes, estimates, and forecasts the video game console hardware market from 2011 to 2022. The report also analyzes several driving and restraining factors and their impact on the market during the forecast period. As per the current findings, the video game console hardware market has not seen growth in volume sales for several years. At present, Console market is evolving though still cyclical. The study finds that digitally distributed online games and mobile games both registered strong growth in the past, but console games and computer games also increased the percentage of digital sales as Canadians increasingly favored the convenience of purchasing online. However, this represents an evolution of the video game market where brands in the category are putting emphasis on software and online services.

Moving further, the study analyzes that younger consumers will aid in boosting growth in Canada and many are dedicated gamers. Another market factor is financial worries which can lead to frugal spending patterns. The two most crucial factors working positively in the market are growing smartphone penetration. Smartphone gaming is leading the way and it is a positive portion of game sales. Apart from that, online services boost gaming brand revenue. The rise of mobile gaming (ie smartphones, tablets) is challenging dedicated gaming consoles for software/game market share and will only accelerate as ownership of mobile devices increases.

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While Canada’s video-game industry has historically relied on the development of major blockbuster titles for console (PlayStation, Xbox and the like) and PC platforms, declining hardware sales and a drive toward free-to-play software have allowed a new generation of small, independent mobile-game developers to emerge as key players. The report also presents information on the issues, some people have lost interest in gaming, gender gap evident with certain platforms and Reviews for games that can influence gamers.

Further, the report highlights key players available in the market along with their marketing and advertising strategies. The key players offer on gaming hardware and online services; and highlighting new and innovative gaming systems.

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