Smirnoff Cider 2017 Global Market Challenge, Driver, Trends & Forecast to 2021

Pune, India, 22nd August 2017: WiseGuyReports announced addition of new report, titled “Success Case Study: Smirnoff Cider - Fusing categories and flavors to widen cider's appeal”.

Summary
Smirnoff Cider was launched in 2016 off the back of Diageo's prior success with Pimm's Cider Top. It marries fruit cider with interesting flavor combinations to the brand's core vodka, to offer a less sweet but widely palatable drink.
Cider continues to be a key market in the UK drinks scene, with producers looking for ever-greater differentiation as mainstream products become less attractive to experimental consumers.

GET SAMPLE REPORT @ https://www.wiseguyreports.com/sample-request/1793378-success-case-study-smirnoff-cider-fusing-categories-and-flavors-to-widen

Scope
- Cider is, like beer, experiencing a move towards craft and premium products, and away from the basic mainstream cider product.
- At the same time, flavored cider offers big brands a route to compete in a buoyant segment not necessarily dependent on craft credentials, but one where premiumization and differentiation can be established through flavor innovation.
- A key part of flavored cider’s appeal is its relative accessibility and palatability for a wider range of consumers. This is combined with the widespread popularity of vodka as a mixer spirit.
- The fruity and sweet flavor preference among female consumers suggests more potential for enhancing appeal among that demographic with interesting/creative fruit flavors or fusions that pair cider with other fruit-derived categories/segments.

Reasons to buy
- Use selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success.
- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Table of Content: Key Points
Table of Contents
About Successes & Failures Case Studies
Summary: Smirnoff Cider
What?
Why?
Take-out
Appendix
…Continued

ACCESS REPORT @ https://www.wiseguyreports.com/reports/1793378-success-case-study-smirnoff-cider-fusing-categories-and-flavors-to-widen

Get in touch:
LinkedIn: www.linkedin.com/company/4828928
Twitter: https://twitter.com/WiseGuyReports
Facebook: https://www.facebook.com/Wiseguyreports-1009007869213183/?fref=ts

Wise Guy Reports is part of the Wise Guy Consultants Pvt. Ltd. and offers premium progressive statistical surveying, market research reports, analysis & forecast data for industries and governments around the globe.

WISEGUY RESEARCH CONSULTANTS PVT LTD
Office No. 528, Amanora Chambers
Pune - 411028
Maharashtra, India

This release was published on openPR.