Invisible Orthodontics Market Value Projected to Expand by 2025

Invisible orthodontics are products which utilize clear or transparent aligners or braces to adjust teeth as a substitute to traditional dental braces. In the recent years, the emphasis on aesthetic dentistry has substantially increased owing to the consumer preference for procedures and products which are either visually appealing or such that they only subtly modify the appearance of an individual. Orthodontics has seen a noticeable shift from product driven to patient driven industry.

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Moreover, an increasing number of individuals are opting for orthodontic treatments across the globe. In a bid to meet the patient preference for aesthetically pleasing products, the concept of invisible orthodontics arose. The consumer group opting for braces treatment is usually the youth, who are highly conscious regarding their looks. Thus, invisible orthodontics helps to address this consumer need perfectly. Furthermore, these days most patients, and not only the youth who attach importance to their appearance for social or work reasons would probably refuse conventional orthodontic treatment and prefer the invisible orthodontic treatment. Such a shift in consumer preference is set to drive the invisible orthodontics market during the forecast period from 2016 to 2024.

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The market for invisible orthodontics has been segmented by type of device and geography. Based on the type of device, the market has been segmented into clear aligners, clear retainers, lingual braces and ceramic braces. Orthodontic ceramic braces are as effective as metal braces, but are nearly invisible, making it a more attractive cosmetic option for the wearer. The ceramic braces are colored the same shade as the tooth, and hence they are far less visible than traditional metal braces. Certain versions of ceramic braces also ensure that the wire that runs between them is the same color as the tooth, further helping to disguise them. However, newer innovations have been steadily capturing increasing proportion of the invisible orthodontics market every year. These include clear aligners and lingual braces.

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While, ceramic braces require very careful maintenance to avoid staining the ceramic support and are not completely invisible, clear aligners and lingual braces achieve the purpose of invisible orthodontics entirely since they are almost completely invisible when the patient smiles or speaks. For this reason, the growth of these segments is anticipated to be higher than other sub-segments in the global invisible orthodontics market. Moreover, the recent bright financial performance of Align Technology Inc.

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