Press release
Press Release - KiniDia Launches Malaysia’s First Gift-Recommending Chatbot
FOR IMMEDIATE RELEASE 21/8/2017Justin Wong
Write Handed Communications
jwong@writehanded.co
KiniDia Launches Malaysia’s First Gift-Recommending Chatbot
Find the perfect gift for your friends just by chatting on Facebook Messenger
Kuala Lumpur, Malaysia: Today, KiniDia, an internet entertainment website, launched a chatbot programmed to recommend gifts that users can buy online. This is the first chatbot built as a gift finder by a Malaysian company for Malaysian audiences.
Users need only to chat with KiniDia’s page on Facebook (m.me/KiniDiaMedia) for the entire experience. With Facebook’s messaging interface, users can easily respond with a few preset buttons. The chatbot will only ask two questions: what type of gift you’re looking for and what your budget is. Answering those will yield a pre-curated list of gifts and links through which users can buy online, through third-party stores.
As a secondary function, the KiniDia Chatbot can also show users a random funny picture, as an entertaining aside.
As more and more shopping apps become available for smartphones, choosing and installing one can add friction to users. With a chatbot integrated on Facebook, you only need to use your existing Facebook account to start engaging with it. This means that users can do so on Facebook.com on a personal computer browser, or the Facebook Messenger app on smartphones for those who already have it installed.
To summarise our sentiment about chatbots, we defer to this quote by chatbot expert Murray Newlands (Not affiliated with KiniDia in any way).
“Where 10 years ago every company needed a website and five years ago every company needed an app, now every company needs to embrace messaging with AI and chatbots.”
KiniDia is wholly owned and operated by Write Handed Communications, a content marketing company. Founded by Justin Wong, the company creates video entertainment and digital experiences for Malaysians.
A-G-40, Jalan PJU 1/43
Aman Suria Damansara
Petaling Jaya
47301 Selangor, Malaysia
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