Ginger Ale Market growth outlook with industry review and forecasts

Ginger Ale Market size is expected to witness healthy growth owing to its usage in food & beverages industry. With its unique taste and appearance, the consumption of product has increased. There has been a shift in consumer preferences from high calorie to low calorie, less sweet and lighter beverages. It has several medicinal purposes and home remedy for indigestion, sore throats, nausea and heartburn.
Rise in disposable income, wide range of flavours have surged the demand for the product. Numerous manufacturing companies are increasing their product portfolio launching new flavours like mint, pomegranate, diet ale that has given consumer more choice.

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Further, due to similarity in appearance as alcoholic beverages, young drinkers are encouraged. Its use as non-alcoholic substitute for champagne & beer and for mixing with hard liquor, wine and beer has increased. These factors are expected to propel ginger ale market over the forecasted period.

It is an aerated soft drink containing carbonated water, HFCS (High Fructose Corn Syrup) or sugar and flavoured with natural or artificial forms. Lime, lemon, cane sugar, pineapple and honey are common additives. These may contain yeast in case of natural fermentation. It embodies enzymes & probiotics and used for dry or sore throat, nausea, digestive problems including constipation and vomiting. Dry product form is used as ingredients for many non-alcoholic beverages.

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Major restraining factors for growth of ginger ale market are rising consumption of non-carbonated soft drinks, added sugar and artificial ingredients. Presence of fructose in several drinks may cause paired epidemics of obesity and diabetics. These can also lead to liver damage and insulin resistance. Further, soda and soft drink causes calcium depletion in body.

Based on product type, ginger ale market is classified into golden and dry form. Golden ginger ale is dark in colour and cloudy due to residues of brewing. These have bolder and stronger flavour than dry type. Golden type has larger share owing to its use as substitute to alcoholic drinks. Dry type has shown substantial growth with its use as mixer for alcoholic drinks. These are readily available at grocerants, specialist stores and bars. Some additives including lemon and mint are further added to increase the product mix.

On distribution channel basis, ginger ale market is classified into grocerants, specialist stores, convenience stores, mass merchandisers & independent retailers and online. Grocerants have foremost share as urban and semi urban population choose these owing to ease in availability and better comparison of products. There has been considerable increase in number of stores with major players like Walmart. Mass merchandisers and independent retailers have decent share and witnessing substantial growth with increase in local demand for the product. Online distribution channel is new for the ginger ale market. But various key players are adopting it to increase their ginger ale market presence.

North America, especially led by U.S. has major share in ginger ale market owing to presence of key players including Canada Dry, Vernors, Seagrams and Buffalo Rock, that in turn increases the product availability. Asia Pacific has shown stable growth due to low yeast content and flavour of high fructose corn syrup. Further, home remedies in countries including India and China are preferred that increases the application of ginger ale. In Japan, these are consumed as hot beverage.

Europe has decent ginger ale market size with its increasing use in alcoholic beverages. Food & beverages industry in this region has shown growth of around 6% CAGR. This has fuelled the product market in this area. Middle East and Africa has shown moderate due to rise in income levels and living standards.

Ginger ale market is quite fragmented with large presence of regional and international players. Some key players are Bruce Coast Fresh, Canada Dry, Vernors, Hansen Natural and Dr. Pepper Snapple group. Some of the other prominent players include Starbucks Corporation, Buffalo Rock, Zevia, Seagrams and Honest Tea.

Vernors, founded in 1866, was the first producer of these products. In order to increase its ginger ale market share, it has added online mode in their distribution channel.

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