Brown Rice Market, globally Predicted Double-Digit Growth Rate by 2024

With just outer hull shrugged off, brown rice is a consumable whole grain. It is same as white rice together with cereal germ and bran layer. It is fiber-rich as well as a fine source of selenium, phosphorous, magnesium, thiamine, niacin, and vitamin B6. The fiber content enhances the movement of bowel and aids in weight loss. In addition, it is antioxidant-rich and aids in the amputation of free radicals of oxygen. Manganese and selenium help in the reduction of cholesterol level and also the occurrence rate of cancer, arthritis, and heart disease. Brown rice has proved to be an exceptional diet specifically for diabetic patients owing to its ability to reduce sugar level in blood. Furthermore, these are considered as an ideal diet in case of infection of Candela yeast.

The global brown rice market is anticipated to experience a high growth due to its increasing use, particularly in the food industry. Changing consumer preference to the nutritious and healthy diet will boost the product demand in the near future. Brown rice generally opted over white rice, mainly due to its affluence of fiber, phosphorous, vitamin, magnesium, and selenium. Increasing number of obesity and diabetic patients will further propel the product demand. Owing to its high nutrition content, it is measured under the healthy diet that can be given to toddlers and babies. Other factors having a positive impact on the global market growth include growth in fitness-conscious consumers, the entrance of new brands, improvement in packaging, and availability of ready-to-cook items. However, the short life span of brown rice may hamper its growth to some extent. The essential oils are lost with time and hence are required to be consumed within 6 to 7 months. Also, it is not so easy for digestion, particularly for convalescent patients. White rice is more protein-rich as compared to brown rice. With enhancements in processing methods such as parboiling, the nutritional value of white rice has enhanced. Moreover, brown rice is more costly than white rice. All these factors are hindering the global brown rice market growth.

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The global brown rice market is segmented on the basis of length, type, and distribution channel. On the basis of length, the global is segmented as short grain, medium grain, and long grain. Based on the type, the global brown rice market is categorized as basmati and sweet. On the basis of the distribution channel, the global market is diversified as department stores, super stores, grocery hyper stores, and online retailers.

Asia Pacific is anticipated to witness high growth in the global brown rice market. This growth is mainly due to the presence of few major producers and a high number of consumers of brown rice in this region. Also, brown rice is considered as the staple food in this region. Moreover, Thailand, Bangladesh, India, and Pakistan are key producers and Thailand is the world’s major exporter. North America is also expected to have considerable growth in the global market owing to increasing income level, rising obese population, and growing health consciousness among people. Latin America has also experienced significant growth due to rising agricultural and farming activities. The Middle East and Africa further has considerable share with rising product import.

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Some of the key players in the global brown rice market are T.K. Mills, Asia Golden, Shiva Shellac & Chemicals, Amira Nature Foods, and Daawat. Other major players dominating the global market are Chandrika Group, Riviana Foods, Ebro Foods, Agistin Biotech and Sun Food.

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