Kazakhstans Cards and Payments Industry Detailed Analysis, Future Market Trends and Opportunities Forecasted until 2021
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The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2017-21f). It also offers information on the countrys competitive landscape, including the market shares of issuers and schemes.
The report brings together Market Research Hub’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.
This report provides top-level market analysis, information and insights into the Kazakhstans cards and payments industry, including -
• Current and forecast values for each market in the Kazakhstans cards and payments industry, including debit and credit cards.
• Detailed insights into payment instruments including credit transfers, cheques, direct debit, and payment cards. It also, includes an overview of the countrys key alternative payment instruments.
• E-commerce market analysis.
• Analysis of various market drivers and regulations governing the Kazakhstans cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.
Contactless payments are gradually gaining prominence in Kazakhstan as banks and card schemes are increasingly working towards offering convenient payment services to customers. In February 2016, Visa collaborated with Kazkommertsbank to introduce a contactless m-payment service. The service, which is based on host card emulation (HCE) technology, will allow the banks customers to make contactless payments using Android smartphones with NFC chips. The solution enables holders of Visa cards issued by Kazkommertsbank to easily integrate them with their Android smartphones to pay for goods and services, both in Kazakhstan and in other countries where contactless Visa payWave technology is available. The service requires consumers to enter a PIN code for transactions over $15 (KZT5,000). Earlier in June 2014, Kazkommertsbank collaborated with Mastercard to launch mobile contactless payments.
While banks in Kazakhstan still focus on traditional bricks-and-mortar branches to deliver services, B1NK Bank, a mobile-only bank of Capital Bank Kazakhstan, allows consumers to conduct banking transactions purely via mobile phones. In August 2016, the bank introduced a new service allowing users to transfer money to friends via a messaging app. The app also provides assistance regarding ATM and Capital Bank Kazakhstan branch locations, currency exchange rates, and card balances and transaction history. Meanwhile digital bank Altyn-i was launched by Halyk Bank in 2016. It offers an online platform for consumers to open a bank account, access credit, and save money for corporate or individual needs. The advent of mobile-only banks is likely to accelerate a shift towards electronic payments in Kazakhstan.
To benefit from the growing adoption of alternative payment solutions, UnionPay International partnered with Halyk Bank to introduce its HCE- and tokenization-based mobile payment (m-payment) service QuickPass in Kazakhstan in May 2017. Previously, in February 2017 Visa announced plans to launch its m-payment solution mVisa, which allows users to make in-store payments by scanning a QR code or entering the merchant’s identification number. Consumers can also transfer funds to family and friends and pay utility bills by linking the mVisa app with their respective Visa debit, credit, and prepaid cards.
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Reasons to buy
1. Make strategic business decisions, using top-level historic and forecast market data, related to the Kazakhstans cards and payments industry and each market within it.
2. Understand the key market trends and growth opportunities in the Kazakhstans cards and payments industry.
3. Assess the competitive dynamics in the Kazakhstans cards and payments industry.
4. Gain insights into marketing strategies used for various card types in Kazakhstan.
5. Gain insights into key regulations governing the Kazakhstans cards and payments industry.
Table of Content:
1. EXECUTIVE SUMMARY 2
1.1. Market overview 2
1.2. Key facts 4
1.3. Top five industry events 5
2. PAYMENT INSTRUMENTS 11
2.1. Current payment environment 11
3. E-COMMERCE AND ALTERNATIVE PAYMENTS 13
3.1. E-commerce market analysis 13
3.2. Alternative payment solutions 14
3.2.1. PayPal 14
3.2.2. Visa Qiwi Wallet 14
3.2.3. Yandex.Money 14
3.2.4. MyPaykz 14
3.2.5. mVisa 14
3.2.6. QuickPass 15
3.2.7. Fortumo 15
4. REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY 16
4.1. Regulatory framework 16
4.2. AML and counter-terrorist financing 17
4.3. Foreign direct investment regulations 17
5. ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS 18
6. PAYMENT CARDS 21
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