direct/IOCELL Launches the World´s First Open Standard Platform, ´TheC2´, for USB Drives

IOCELL Launches the World´s First Open Standard Platform, ´The C2´, for USB Drives

SEOUL, KOREA -- (MARKET WIRE) -- 09/07/2005 -- IOCELL Corporation, a Korean company specializing in mobile storage devices, today announced the launch of the world´s first developed USB drive Open Platform -- ´The C2´.

´The C2´ is an intelligent platform that will change the way people view USB drives and is the key to allow people to thrive in a user-friendly and convenient digital environment. Using the USB drive equipped with ´The C2´ enables people to carry, store and launch their own applications and data on any PC in any place through the Internet. ´The C2´ technology also enables users to personalize functions and options immediately. Most importantly, ´The C2´ has a built-in security system that automatically deletes any personal information stored in the USB drive by a remote server if lost and stolen.

´The C2´ is built in the USB drive, which is equipped with ´The C2´ protocol, SyncPanel that personalizes one´s software settings, and security system. Users of USB drives equipped with ´The C2´ can freely enjoy favorite contents and desired applications by downloading them from IOCELL´s server after plugging it into any computer in any place of the world where the Internet is available.

´The C2´ is flexible and compatible with other USB drives and is not limited to IOCELL´s equipment and applications. IOCELL is currently in talks with manufacturers and distributors of USB drives from other countries in the world to ensure multi-vendor interoperability and compatibility. ´The C2´ platform will change the way individuals and business entities use and access information.

Kang, Byung-Suk, Representative Director of IOCELL, said, "It is expected that USB drives as simple storage devices will phase out to make room for USB drives with integrated functions leading to new media products in the consumer industry using ´The C2´ platform. We will work to make ´The C2´ an international standard for USB drives by forming domestic and foreign consortiums."

IOCELL launched ´The C2´ beta-version to the world market earlier this year. With ´The C2´ platform, IOCELL is aiming at 30% of the market share in 2008 when the demand for ´The C2´ USB drives will reach 200 million.

About IOCELL Corporation

IOCELL Corporation has been developing and making portable storage devices and is #1 in Korea´s USB drives market and 3rd place as a manufacturer supplier in the world, gaining strong ground as a leader in innovative products. With sales estimated to reach over 100 million dollars next year, IOCELL has 5 key technologically advanced patents for ´The C2´ platform. IOCELL has transformed itself from a hardware-centered to a contents service-centered company and is preparing to launch a wide range of new applications and contents using ´The C2´.

For more information, please visit www.iocell.com.


Contact:
Representative Director:
(Mr.) Kang, Byung Suk
Work : +82-31-239-9419
Mobile: +82-11-286-7803
Email: bskang@iocell.co.kr

Strategy Team Manager:
(Mr.) Shin, Sung-Jin
Work: +82-31-239-9419
Mobile: +82-16.691.5782
Email: sjshin@iocell.co.kr

SOURCE: IOCELL




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