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CYFRA+ leads digital signage at points of sale in Poland with CAYIN solution

01-27-2009 03:08 PM CET | IT, New Media & Software

Press release from: Cayin Technology Co., Ltd.

CANAL+ Cyfrowy, the operator of the CYFRA+ digital TV platform, equipped 188 points of distribution in Poland with CAYIN Digital Signage system. The centrally and remotely managed digital screen network was implemented by NARROWCASTING, a division of KCSP, on the basis of solutions delivered by value-added IT distributor, Veracomp.

300 LCD displays in CYFRA+ points of sale in Poland will be connected to one multimedia network. Thanks to CAYIN Digital Signage system, each or some grouped screens (e.g. divided according to regions) can show multimedia content immediately and simultaneously and all content can be arranged through Internet.

“When a customer comes to our point of sale, we only have seconds to catch his attention. Digital signage allows us to grab eyeballs within seconds with dynamic, updated, and interesting content,” said Krzysztof Miodek, Trade Marketing Coordinator of CANAL+ Cyfrowy Sp. z o.o.

All content presenting on the digital screens is elaborately designed especially for the digital signage network and centrally managed by CANAL+ Cyfrowy. The display of each screen within the digital signage network is divided into several zones presenting video, image banner, and latest text information on ticker scrolling bar. Viewers can learn about the latest promotions, as well as advertisements from all of the campaigns in Poland.

In the first stage, CAYIN digital signage system was rolled out at 188 of the most popular and representative points of sale. In the second stage, CANAL+ Cyfrowy is planning to implement the same system into the other 112 localizations.

“This digital signage implementation is not the last of our investments in state-of-the-art audiovisual technologies,” added Krzysztof Miodek. “We are going to expand the system into even more CYFRA+ attractive and interactive broadcast, in order to make our existing and future subscribers feel comfortable and optimal informed and, furthermore, spend more time with us”.

“The implementation in CYFRA+ stands is the first digital signage project in Poland with such a large scale, and which has been carried out by the investor him/herself. We are convinced that this project will be a great success for CYFRA+ both in financial and brand image aspects,” added Michal Redziak, Director of Audio-Visual Systems, Veracomp.

NARROWCASTING, as the system integrator of digital signage solutions, fulfills the requirements of this project perfectly. With the support from Veracomp, the value-added IT distributor, NARROWCASTING installed 188 SMP-PRO3 digital signage player of CAYIN Technology in CYFRA+ points of sale. SMP-PRO3, the zone-type media player, is responsible for managing and storing multimedia content.

In this project, CAYIN CMS PERFORMANCE server is also introduced to centrally manage players, group them, update content, and schedule playlist of multimedia content. All content is being displayed on 37” and 42” LCD screens.

“It is one of a few implementations in Europe for a client from the media. It makes us really proud to offer our competence and the appropriate solution to CANAL+. We offer several professional digital signage systems, but CAYIN seems irreplaceable for these implementations,” commented Bartlomiej Gawron, General Director of NARROWCASTING, a division of KCSP.

Digital signage is a technology for centrally and remotely managing digital screen network. Thanks to CAYIN’s digital signage solution, all promotional, entertaining, and informing messages can be conveyed simultaneously and catch customers’ attention effectively.

"We highly value this project and appreciate the great efforts from all partners," said Ravel Chi, vice president of CAYIN Technology. "We have been attaching importance to and developing the Eastern European market for some time. Since 2005, Veracomp has been one of our most important partners in this region. CAYIN digital signage solution can efficiently help CANAL+ Cyfrowy to manage the scalable digital screen network and maximize the new impact at the points of sale of CYFRA+.”

CANAL+ Cyfrowy Sp. z o.o. in Brief

CANAL+ Cyfrowy Sp. z o.o. is the operator of the the CYFRA+ digital TV platform, and broadcaster TV channels distributed to more than 350 cable TV networks: CANAL+, CANAL+ Film/CANAL+ Film HD, CANAL+ Sport/CANAL+ Sport HD, serwisu CANAL+ Sport2 and channels ale kino!, ZigZap/Hyper, MiniMini, PLANETE, Kuchnia.tv i Domo. CANAL+ Multipackage (CANAL+, CANAL+ Film, CANAL+Film HD, CANAL+ Sport, CANAL+ Sport HD, CANAL+ Sport2) is accessible also as a separate from CYFRA+ offer. Firm holds leadership position on TV market. It is also expanding its subscribers’ base, and introducing its new services based on new technologies like, DSL, HDTV, PVR cor VoD. http://www.canalpluscyfrowy.pl

CAYIN Technology in Brief

CAYIN Technology offers a complete portfolio of digital signage solutions including: media players, servers, and software, for various commercial applications, such as education, transportation, retail, hospitality, corporate use, and financial and public institutions. CAYIN is dedicated to being a reliable partner to its clients worldwide, and has successfully set up various application references globally. In order to best facilitate the deployment of CAYIN products, the company also provides tailored services to satisfy the ascending market demand for almost limitless applications.
More about CAYIN Technology at http://www.cayintech.com

NARROWCASTING in Brief

NARROWCASTING A Division of KCSP is one of the leading distributors and integrators of Digital Signage systems in Poland. It offers a full range of services and solutions for out-of-home digital media like Digital Signage, multimedia stands, interactive systems, large size LED screens, and rear projection. KCSP was established in 1994, and since then, the firm has realized projects with such clients as Deutsche Telekom, Makro Cash & Carry, PepsiCo and others.
More about KCSP at www.narrowcasting.pl and www.kcsp.net

Veracomp in Brief

Veracomp belongs to the largest IT distributors in Poland. Established in 1991, Veracomp has developed into a group of IT companies of international scope. The company operates in 14 countries in Central and Eastern Europe. Since 1996, Veracomp has been implementing, both in Poland and on foreign markets, the strategy of value added distribution. The company invests in obtaining know-how information and educational and technical consulting. Presently, to each of the products, Veracomp adds its own value. It offers pre-sales consulting and technical, marketing, and educational support. Veracomp focuses on six specializations: networks, telecommunication, security, servers and storage, IT infrastructure management, and multimedia and peripheral devices.
More about Veracomp, please visit: http://www.veracomp.pl

CAYIN Technology offers a complete portfolio of digital signage solutions including: media players, servers, and software, for various commercial applications, such as education, transportation, retail, hospitality, corporate use, and financial and public institutions. In order to best facilitate the deployment of CAYIN products, CAYIN also provides tailored services to satisfy the ascending market demand for almost limitless applications.
More about CAYIN Technology at http://www.cayintech.com

CAYIN Technology Co., Ltd.
Cindy Lai
Tel: +886-2-2595-1005 ext. 207
Fax: +886-2-2595-1050
Email: press@cayintech.com
Address: 8F, No. 577, Linsen N. Rd.,
Taipei City 104, Taiwan

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