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Magazines - A Practical Marketing and Advertising Vehicle

03-20-2006 10:51 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: PrintPelican.com

Riviera Beach, Florida, March 15, 2006, Magazine printing is widely used in the publishing industry. Many entrepreneurs and individuals depend on magazines as one of the most practical and proven vehicles to market and advertise their products and services.

Magazines play a vital role in many marketing plans. Magazines fall into two broad categories: consumer magazines and business magazines. Whether your company needs to appeal to a broad spectrum of readers or a particular profession or industry, magazines are a powerful tool used to generate more business. Magazine printing, however, is easily done if you have the knowledge and the right equipment.

If you are planning to include magazines in your business marketing strategy, printing your own magazines is achievable when you have the knowledge and the right equipment. The use of a professional printer is proven to be valuable and is highly recommended especially for color printing on a coated paper. Magazine printing requires many steps and having a professional printer can make your job a lot easier.
There are several reasons that deter entrepreneurs in accomplishing this marketing task. Factors such as creativeness and organization act as integral components in creating a commercial and cost-effective product. Every page needs to be built differently, clearly and efficiently highlighting various products and services. Every element should be in harmony — from the product design to services and company information. This may be a tedious process but, again, you can experiment with your professional printer.

Some assume that magazine printing is very complicated when compared to other printing services like brochure printing. If you are familiar with the printing process, it is generally not. Being organized with the process and having the right tools can make the task much easier.
Most magazines are printed using the four-color printing process. If you are aiming to have a crisp design that stands out, the four-color process is the answer to your printing needs. The magazine market is very competitive and consumers are after designs that grab their attention. Having that catchy and appealing magazine created using your professional printer, without a doubt, will attract your target market’s interest.

Printpelican.com is offering online, cost effective magazine printing to individuals and companies all over North America. It specializes in short to medium run magazines from its 3 plants. It also offers custom design services and direct mail service which are a few of the reasons it prints so many start up magazines. Printpelican.com prints magazines form both the Mac and PC platform and supports all the common graphic arts software programs. Printpelican.com has thousands of satisfied customers saving its customers both time and money.

We recently heard from one their satisfied clients, Kelly Coker who launched Property magazine in 2005. “Printpelican.com have been awesome, said Ms Coker, we launched our magazine in March of 2005. They have designed and printed every issue.

For information on services contact 1770 West 10th St., Riviera Beach, FL 33404. 1-800-474-0461, or visit http://www.printpelican.com

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