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Insurance Company Profile: Vitality

Insurance Company Profile: Vitality

Summary

"Insurance Company Profile: Vitality", company profile provides a comprehensive review of Vitality and its UK business. This includes its structure, its performance in both the commercial and personal lines markets, as well as its marketing and distribution strategy.

Owned by Discovery Holdings, Vitality is a health and life insurer that has approached the UK market in an innovative way by utilizing wearable tech to offer policies to those consumers adopting a healthy lifestyle. Launched in 2015, the Vitality brands offer rewards to customers for meeting their individual health goals. This profile explores Vitalitys approach and offers a review of the company, its business structure and strategy, its financial performance, and a SWOT analysis.

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Key Questions Answered

- What are Vitalitys key differentiators?
- What are Vitalitys strengths and weaknesses?
- What opportunities and challenges does the company face going forward?

Scope

- Discovery joined the UK market in 2007, in a joint venture with PruHealth and PruProject. In 2015 Discovery bought 100% of the shares and became VitalityHealth and VitalityLife. Collectively, VitalityHealth and VitalityLife cover close to 1 million lives.
- Vitalitys success in using wearable technology to create sophisticated pricing structures based on a policy holders wellbeing is likely to pave the way for much greater use of wearable technology in the health insurance industry.

Reasons to buy

- Learn about Vitalitys organizational structure and its core business segments.
- Gain insight into the strengths, weaknesses, opportunities, and threats Vitality faces going forward.
- Understand the group's strategy.

MRRbiz supports your business intelligence needs with over 700,000 market research reports, company profiles, data books, and regional market data sheets in its repository. Our document database is updated by the hour, which means that you always have access to fresh data spanning over 300 industries and their sub-segments.

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