U.S. Food Packaging Assessment & Market Outlook, June 2017

Food packaging acts as the main reason for an increasing percentage of product launches as it plays an important feature in the food marketing mix. Not only does packaging play a central role in communicating key benefits and features, it can also help to shape a consumer’s experience with the product, and play a role in the prevention of food waste. To scrutinize in detail, Market Research Hub (MRH) has freshly added a study titled as “Food Packaging Trends – U.S. - June 2017” to its vast report repository.

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The highlighted research study commence with the market summary, which lists the issues and the opportunities for the food packaging trends in the U.S. The various issues of the market elaborated in the report are: the protection of taste and freshness of the food packed, the top most priority being the expiration dates, and the old fashioned look of the glass jars and metal cans. Moreover, the opportunities of the market are also enclosed which include; younger shoppers who value portability, sustainability, interest in advanced storage features and intense look for health and recycling information.

The next section explains the market scenario, market perspective, and the key players. The market scenario in U.S. food packaging market show that food companies are looking for updated packaging to spur sales and share, plastic is continuously acting as the dominant food packaging material and the flexible packaging is increasingly being the leading food packaging type. Further, the market perspective is listed and explains numerous perceptions such as; food companies lookout for updated packaging to spur sales and share, pending changes to nutrition labels that could spur more revised packaging and snacks that continue to lead new product launches.

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Finally, the consumers are studied followed by their priorities that are seen for food shopping and label communication priorities. Further, the food packaging features and packaging related behaviors are depicted for the benefit of the readers. The packaging related behavior shows that there is still an opportunity to motive, educate on recycling, young consumers should see the opportunity to encourage reuse of packaging and fewer than half read labels on new products. The attitudes of consumers towards packaging concludes the intelligent analysis which explains the various aspects such as the opportunity for packaging and marketing to focus on food waste and the younger adults look for health and recycling information.

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