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Frozen Smoothie Market: Demand for Healthier Beverages Supports Growth
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According to the research report, the global frozen smoothie market is gaining traction due to the excellent option it offers to several working parents and schooling-going kids. Smooth texture and appetizing taste of a wide range of frozen smoothies has also had a positive influence on the global market. Frozen smoothies are a roaring hit in the U.S. where the demand for packaged and frozen food has been relatively high than in other regions. The option of organic smoothies, smoothies for weight loss, and other health smoothies have lured in fitness enthusiasts. The growing concerns amongst parents about children consuming aerated drinks has made them shift the focus to frozen smoothies, which are lot healthier. Europe is also closely following the U.S. as the demand for fruits in the off-season has remained consistently high.
The global frozen smoothie market has allowed the consumers to choose from wide range of products, which is the key growth for the global market. Furthermore, the choice to pick a healthy substitute amongst many ready-to-eat food products has also worked in favor of the global market. Growing awareness about eating nutritious food and healthy products is expected to support the rise of this market in the coming years. Furthermore, innovative packaging and excellent business and marketing strategies are also likely to help the cause in the near future.
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Some of the leading players operating in the global frozen smoothie market are Jamba Juice Company, Dole Food Company, Yoplait USA Inc., Pitaya Plus, Welch Foods, Farmers Land Food GmbH, and Sambazon. The research report profiles these players to provide the readers a thorough understanding of the competitive landscape present in the overall market. The publication also includes an assessment of the research and development strategies, business and marketing plans, and financial overview. Additionally, it also provides an analysis of the substitute products in market and their impact on the revenue earnings of the market. The report is complete with recommendations and comments from expert market leaders.
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