Enterprise Mobile Value-Added Services in Latin America: Major Forces Driving and Inhibiting MVAS for MNOs

“Enterprise Mobile Value-Added Services in Latin America: Major Forces Driving and Inhibiting MVAS for MNOs” a Telecom Insider Report by Pyramid Research. The first section of this report presents a set of definitions and taxonomy for mobile value-added services (MVAS). The report then presents the market context including MVAS adoption trends based on an enterprise survey, and looks at the major forces driving and inhibiting the adoption of MVAS across enterprise segments in the region. The report also presents three case studies from MNOs that provide an in-depth view of the solutions they are implementing in the MVAS space. It concludes with a number of key findings and a set of recommendations.

Key Findings

This report finds that Latin America is at an inflection point, where a combination of technology adoption and demand forces will help enterprise mobile value-added services take off. The penetration of LTE and smartphones, the adoption of MVAS platforms and the emergence of fixed-mobile convergence networks are the pivotal factors that can lead to massive MVAS growth in the near feature in Latin America. But MNOs face significant challenges due to the lack of local qualified professionals to sell, implement and support MVAS; and from the complexity of selling to multiple individual business units.

Enterprises in the region are making MVAS a top priority to empower their mobile workforce, with collaboration and productivity tools that are available from anywhere at any time. The results of the survey showed that 85% of Latin American enterprise respondents interviewed expect their MVAS spend to increase in the near future, meaning greater opportunities for MNOs and technology vendors with presence in the region.

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Latin America MNOs face strong competition from large IT service providers. The results of this study show that Latin American enterprises often look to large ITSPs such as IBM and HP to manage their MVAS. These companies will continue playing an important role in the design, build, deliver and manage phases of MVAS offers, including the physical infrastructure (i.e., hardware), in particular for large enterprises. IBM should gain traction through its recent partnership with Apple. Despite this competitive threat, MNOs in the region will invest in MVAS platforms and collaborative partnerships from these vendors, and can play a central role because of their ability to integrate mobile connectivity services and MVAS, and to simplify commercialization, provisioning, billing and support of services.

International case studies show that experienced operators had initially developed strategies focused on the large enterprise/corporate and MNCs segments, and then developed plans focused on the SMB segment. MNOs are leveraging their corporate segment skills and competencies and implementing MVAS platforms (i.e., mobile applications marketplace) that help “massive” reach-out to the SMB segment.

When it comes to large multinational outsourcing deals, Latin American local MNOs face strong competition from companies such as AT&T, Vodafone, Orange Business Services and Verizon that position themselves as full ITSPs. However, there is a significant market opportunity from the SMB and local large enterprise segments.

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Synopsis

“Enterprise Mobile Value-Added Services in Latin America: Major Forces Driving and Inhibiting MVAS for MNOs”, a Telecom Insider Report by Pyramid Research.

In this report we present an enterprise mobile value-added services (MVAS) taxonomy to provide a representative structure, organized in a way that is consistent with the mobile operator industry. We consider the four main service categories in which mobile operators can participate: Internet of Things (IoT) / machine-to-machine (M2M), enterprise mobile applications, mobile professional services and mobile managed services. It also presents a description of the enterprise MVAS ecosystem and the central role than MNOs can play.

This report goes into the enterprise MVAS adoption trends in Latin America. It also analyzes the major forces driving and inhibiting the adoption of enterprise MVAS across enterprise segments in the region. The report continues with three MNOs case studies including AT&T (US), Telefonica Regional, and Nextel Mexico. The report concludes with a number of key findings and a set of recommendations for MNOs and equipment vendors.

Reasons To Buy

This Telecom Insider helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of the Latin American region’s enterprise cloud services market opportunity, competitive environment and best practices for telcos and equipment vendors.
The report offers a wealth of data on enterprise cloud services within the SaaS, IaaS and CaaS service categories across the region as a whole as well as within specific markets studied for the report.
The competitive landscape and the most successful strategies are given extra attention, enabling local players or prospective market entrants to gain the insight they need.
The broad but detailed perspective will help telcos, equipment vendors and other telecom industry players to succeed in the challenging enterprise cloud services sector across the Latin American region.
The report is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material immediately.

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