STRATACACHE Unveils New Audience Measurement Capabilities for Digital Signage at NRF’s BIG Show

New York, NY, January 9, 2009—STRATACACHE, exhibiting at NRF’s 98th Annual Convention and Expo in booth #2365 at New York City’s Jacob K. Javits Center January 12-13, 2009, is showcasing its newly released audience measurement module as part of its award-winning digital signage solution, ActiVia for Media.

STRATACACHE’s ActiVia for Media is the leading platform for retail digital signage. The addition of the audience measurement module for ActiVia is the result of 18 months of advanced research and development work by STRATACACHE.

ActiVia AM—the audience measurement module—uses simple, inexpensive USB cameras to provide consumer impression metrics, including unique consumer impressions, dwell time, impressions per merchandised object, impressions by time of day, impressions by brand or category, as well as basic consumer demographics. Later this year the ActiVia AM module will be enhanced with advanced consumer demographics, which will enable dynamic message selection on the digital sign and the ability to vary content based on viewer characteristics including gender, ethnicity and banded age group. At all times, consumer privacy is protected as consumer images are not stored by the system.

“Advanced audience measurement features are an important requirement for evolving digital signage networks in both the retail and advertising markets,” says Steve Bannister, STRATACACHE VP of Engineering. “Rather than integrating to an expensive, proprietary third-party technology, STRATACACHE has invested heavily to develop our own audience measurement technology, which is tightly integrated into ActiVia. Audience measurement will spearhead future product development such as targeted viewer messaging based on gender, age, and/or ethnicity as well as other key merchandising and marketing features. For a retailer or an advertiser, being able to put the right message in front of the right consumer at the right time dramatically improves the sales impact of in-store digital media.”

Seamlessly integrated into the proven ActiVia for Media digital signage solution, ActiVia AM provides end users with an affordable, highly flexible solution for powerful in-store and Out-of-Home (OOH) digital marketing.

The retail marketplace has quickly embraced digital signage technology for merchandising and boosting sales by reaching customers at the point-of-purchase with targeted messaging that stimulates action. In digital signage circles, however, audience measurement has often been considered the missing link. A recent iSuppli report, “Digital Signage Ecosystem,” identifies a lack of variable audience measurement techniques as one of digital signage’s primary growth inhibitors. Until now, without audience measurement, end users have had no quantifiable means to determine impressions, number of viewers, and ROI.

STRATACACHE ActiVia for Media is a highly optimized, web-accessible solution for digital marketing and merchandising that combines STRATACACHE's patented content delivery platform with state-of-the-art digital media technology. With multi-layering features, dynamic data sources, interactive capabilities and new audience measurement, ActiVia can manage the entire digital signage lifecycle for networks containing up to 250,000 concurrent devices.

ActiVia AM is being demonstrated in STRATACACHE booth #2365 at NRF and will be a feature option in the forthcoming release of ActiVia for Media 4.0.

STRATACACHE is the world leader in efficient, scalable and cost effective content distribution, digital signage/digital media presentation and application acceleration solutions for highly distributed, network connected organizations. Serving Global 2000 customers in the retail, finance, service, manufacturing, and government markets worldwide, STRATACACHE's products transparently solve large-scale content distribution, digital media, and application performance challenges while immediately providing tangible return-on-investment and dramatically improved user satisfaction. STRATACACHE is based in Dayton, Ohio, USA and is privately held. For more information please visit www.stratacache.com or e-mail info@stratacache.com.

STRATACACHE
1031 E. Third St.
Dayton, OH 45402

Paula Polei
ppolei@stratacache.com
937.224.0485

This release was published on openPR.