Press release
Develop business strategies Of Fuel Cards in Turkey Market
Fuel Cards in Turkey 2016 is invaluable for issuers of fleet cards, fuel retailers, fleet leasing companies and other suppliers to the sector. Based on research with issuers and fuel retailers it provides commercial (B2B) fuel card volume (split by fleet and CRT), value and market share forecasts to 2021, key data on independent and oil company card issuers and an analysis of fuel card competition in Turkey.
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Key Findings
- The total number of service stations in Turkey rose by 1.8% in 2015 totaling 12,878 service stations. Over 170,000 new fuel cards will be issued between 2016 and 2021, totaling to 864,951 cards in the market. Of those cards 47.6% will be held by fleet vehicles and 52.4% CRT vehicles.
- Total fleet card volumes rose by 9.8% in 2015 to total 3,328m litres continuing the upward trend started in 2013. Petrol Ofisi maintained its market share in 2015 as it continued to be the dominant fuel card market leader accounting for 24.3% in 2015
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Synopsis
Over 170,000 new fuel cards will be issued between 2016 and 2021, totaling to 864,951 cards in the market.
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ReasonsToBuy
- Plan effective market entry strategies by uncovering current and future volumes and values of the Turkish fuel card market. Assess whether you should increase network acceptance of your card and identify potential new merchants by uncovering the position of competitors.
- Whether you are an issuer, a processor, a leasing company or a fuel retailer, make informed pitches to partners by understanding their business.
- Enhance fuel sales at your service stations by identifying which fuel cards you should accept based on their market shares and network acceptance.
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