Press release
Innovation implications of Experimentation - Tempting consumers with unique, inspiring and exciting products
"TrendSights Analysis: Experimentation" explores how FMCG brands can tempt experimental consumers with unique, inspiring, and exciting product innovation.
More expansive, bold, and risk-taking consumption patterns are apparent among inquisitive consumers who appreciate novel, "fashion-forward," products, at a time when choice is more diverse than ever before. While FMCG purchases are generally quite routine, adventurous consumers seek a break from the norm with something different, such as a new flavor or ingredient.
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Scope
- Globally three quarters of consumers agree they enjoy experimenting with products from different cultures and cuisines.
- The majority of consumers are driven to experiment with new flavors and fragrances as a result of curiosity.
- Lack of time, choice overload, and brand loyalty present barriers to consumer experimentation.
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Reasons to buy
- Gain insight into the different routes through which brands can stimulate consumer demand through offering more experimental products.
- Understand what motivates consumers to experiment.
- Compare the relevance of experimentation in each industry across the FMCG space, and learn what the key opportunities are.
- Identify the innovation implications of experimentation for your sector.
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