TrendSights Analysis: Guided Health
In the information economy, health-conscious consumers now more confidently embrace an abundance of new information tools, enabling more health-driven choices. Consumers are seeking conveniences that make it easier to reach their health goals, including functional health products and more transparent nutritional labeling to guide them towards their health targets.
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- Over half of consumers globally are concerned about the impact of diet on health and appearance.
- Over three quarters of consumers globally are interested in food and drinks that improve general health and wellbeing.
- Over a third of consumers globally find knowing what food and drinks are healthy for them confusing.
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