Chilled and Deli Foods Market - Prepackaged Sandwiches Hold a Globally Increasing Demand

Economic and industrial growth of most regions is imparting a greater scope for consumers to indulge in fast foods and convenience foods, and chilled and deli foods provide one of the more preferred options. Consumers are also showing greater attention to health benefits of consuming various foods, an area where chilled and deli foods can prove more beneficial than fast foods and other convenience foods. This applies especially to prepackaged sandwiches and prepared salads.

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As a result of these factors that cumulatively increase the demand for chilled and deli foods, its globally generated revenue is expected to expand at a CAGR of 3.0% from 2015 to 2021. This revenue is expected to reach US$853.49 bn by the end of 2016 and US$988.70 bn by 2021.

“Prepackaged sandwiches have been the most popular type of chilled and deli food in recent times. This segment not only has the ability to provide consumers with a more balanced diet, but also provides a high level of convenience. Prepackaged sandwiches fit perfectly into the hectic modern lifestyle of most middle-class workers” states a TMR analyst. While prepackaged sandwiches have always been popular in North America and Europe, they are rapidly gaining popularity in other parts of the world as well.

Meanwhile, thanks to advancements in packaging materials and manufacturing, prepared salads are showing the highest level of promise for players in the chilled and deli foods market. Salads are a highly preferred food preparation today due to the growing health-consciousness of consumers. Improvements in packaging allow salads to be kept fresh for longer, allowing better transportation and sales.

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An important thing for all chilled and deli foods players to consider is that the demand for specific types of foods changes drastically from country to country. There are still generally popular items pertaining to an entire market region as well, such as the high preference of pies and savory appetizers in Asia Pacific, and the key trend of purchasing prepackaged sandwiches in the urban areas of North America and Europe.

There is a commonly high demand for two types of products that chilled and deli foods players can provide; prepackaged sandwiches and prepared salads. The former has consistently been at high demand in North America and Europe, owing to bread being an integral part of the cuisines of these regions, the higher fulfillment of dietary requirements through sandwiches than other convenience foods, and the ease of consuming prepackaged sandwiches within a time-pressed lifestyle.

Demand for Chilled and Deli Foods Continues to Grow in Asia Pacific

The revenue generated globally by the chilled and deli foods players is expected to increase at a CAGR of 3.0% within a forecast period from 2015 to 2021. The revenue is expected to reach US$853.5 bn by the end of 2016 and US$988.7 bn by 2021.

Asia Pacific, through its high population density and rapid ongoing industrial growth, will consistently present the highest demand for chilled and deli foods. It is expected to reach a revenue of US$366.92 bn by the end of 2021.

The key chilled and deli foods players from a global perspective are Kraft Foods Group, Inc., Tyson Foods, Inc., and Brasil Foods S.A.

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