Natural Source Vitamin E Market - Rising Awareness Regarding Health Benefits of Vitamin E Encourage Adoption

Natural source vitamin E is fat soluble antioxidant. It acts as an enzymatic activity regulator and plays an important role in neurological functions. It also protects lipids and prevents oxidation of polyunsaturated fatty acids. Increasing consumer concern regarding toxic chemical additives used in dietary supplements, food and beverages, and personal care products among others are propelling the growth of natural vitamin E worldwide. The market for natural source vitamin E is segmented into three product types: tocopherols, tocotrienols, and others. By application, the market is further subdivided into dietary supplements, food and beverages, cosmetics, and others. The market is classified into five geographic regions - North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

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The global natural source vitamin E market is highly consolidated and characterized by the dominance of few international players. Transparency Market Research states that the top four companies in the market accounted for a share of over 58% in 2015. The top vendor DSM N.V. accounted for over 23% of the market. The other three leading vendors in the market are Archer Daniels Midlands Company, BASF SE, and Wilmar Spring Fruit Nutrition Products Co. Ltd.

Other notable vendors in the market include companies such as Fenchem Biotek, Beijing Gingko Group, Davos Life Science, Riken Vitamin Co. Ltd., Eisai Food and Chemical, and Zheijang Worldbestve Biotechnology. Acquisitions of specialty product manufacturers in emerging economies, partnerships, and development of new product varieties will help key vendors to survive the stiff competition in the market.

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Of the key applications of natural source vitamin E, including their usage across dietary supplements, food and beverages, cosmetics, and animal feed, the segment of dietary supplements accounted for nearly half of the overall market in 2015, with the food and beverages and cosmetics segments accounting for nearly 33% and 11%, respectively, of the market in the said year.

The rising consumer awareness regarding health and wellbeing and the willingness to pay more for products that come with the promise of preventing chronic diseases and promoting longevity are central to the rising global consumption of vitamin E-based dietary supplements. Expansion of distribution chains and easy availability of vitamin E-based dietary supplements in varieties such as energy drinks, capsules, and tablets have also boosted their consumption, especially across remotely located emerging regional markets.

Other notable vendors in the market include companies such as Fenchem Biotek, Beijing Gingko Group, Davos Life Science, Riken Vitamin Co. Ltd., Eisai Food and Chemical, and Zheijang Worldbestve Biotechnology. Acquisitions of specialty product manufacturers in emerging economies, partnerships, and development of new product varieties will help key vendors to survive the stiff competition in the market.

In terms of product variety, the tocopherol segment accounted for a dominant share of over 65% of the market’s revenues in 2015. Geography-wise, North America led the global natural source vitamin E market, accounting for over 40% share in 2015. The global natural source vitamin E market is expected to exhibit a healthy 12.8% CAGR from 2016 through 2024. The market, which held an opportunity of US$765.6 mn in 2015, is expected to rise to US$2,251.7 mn by 2024.

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