Rock Your Fashion with Travis Marsh & CK Jeans

[New York, NY] Phillip Van Huesen marketing director Michael Thompson has supported the Rock Your Fashion in-store programs since its migration to U.S. Markets. Thompson's keen sensibility in creating and expanding brand value is very much a part of his reputation in the fashion and retail community. It was of no surprise to World Fashion House (WFH) that the fashion-market guru wanted to secure a title sponsorship for the 2009 Rock Your Fashion spring review.

WFH committee members immediately began working with Thompson's team to create advertising strategies that could excel despite the significant hits that the retail community has suffered due to the economy. April Hall, associate marketing director at WFH suggested that the best way to penetrate the stale climate of 'infotainment" and fashion & retail advertising was to be extremely selective with the caliber of talent used to carry the messaging of the campaign. Although more than forty-two agencies and management companies would submit a combined total of 563 talents to be featured in Rock Your Fashion 2009, WFH would become even more selective in chosing than years past.

With the CK Jeans brand for men as a campaign banner for the spring review of Rock Your Fashion, it was evident that the young male entertainers selected to be featured in this component of the series would have to be very special. Such a description is very fitting for the multitalented Travis Marsh who was hand selected by Michael Thompson from more than 400 hundred artist submissions. "Travis is already created a buzz among among the committee members of Word Fashion House as well as supporting executives. We have huge plans for his roll out in the 2009 campaign!", quoted Susan Hursh, publicist for Travis Marsh.

Marsh is a California resident. His craft as a musician ranges from playing the piano and guitar to drums & woodwind instruments. As a vocalist, Travis is described by Marcellus Brackard, director of music merchanding for WFH. "Travis has the musical ability to encapulate the listener; convincing them of every word expressed through his signature delivery."

Consumers can experience Travis' brand of entertainment in the CK Jeans spring break sweepstakes via podcasts, in-store displays, listening stations, and editoral reviews.

Marsh will be available for media ops and bookings beginning January 3rd, 2009. Media inquiries may be sent to susan.hursh@lewisagency.net.

Lewis Agency is a full service advertising agency and media firm specializing in strategic solutions for pop culture & entertainment brands.

Susan Hursh
Lewis Agency,LLC
P.O. Box 7329
NY, Ny 10127
susan.hursh@lewisagency.net

This release was published on openPR.