Poland Consumer Payments Market 2016 - Visa, Mastercard, PayU, PKO Bank Polski, mBank, Bank Zachodni WBK, Citibank, Bank Millennium

Orbis Research Market brilliance released a new research report of 44 pages on title ‘Consumer Payments Country Snapshot: Poland 2016’ with detailed analysis, forecast and strategies. The study covers important players Such as Visa, Mastercard, PayU, PKO Bank Polski, mBank, Bank Zachodni WBK, etc.

Consumer Payments Country Snapshot: Poland 2016" report examines the consumer payments market in Poland, considering payment cards, online payments, P2P payments, and newer payment technologies such as mobile wallets and contactless. It also examines the main regulatory players in the Polish market.

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In spite of cash continuing to play an important role in the Polish payments market, consumers are increasingly comfortable with payment cards and contactless payments both of which will gain further popularity among Polish consumers in the future. But online commerce and mobile proximity payments are yet to gain significant traction among Polish consumers.

The report includes
Analyzes consumer attitudes towards financial services by life stage.
Analyzes the major payment card types in terms of both card holding and usage.
Identifies the major competitors in card issuing and how their position in the market has changed over the last five years.
Considers consumer attitudes towards P2P tools, mobile payment tools, and contactless cards, and how companies in Poland are deploying these tools to meet customer needs.
Explores the online payment market in Poland by merchant type and payment tool, as well as providing a 5-year forecast for the development of the market.

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Scope
Pay-now cards are forecast to record a compound annual growth rate (CAGR) of 13.5% for use at the point of sale (POS) over 2015-20, compared to 6.3% for pay-later.
The Polish contactless card market is highly developed, with the majority of consumers holding a contactless card and 99% at least aware of the technology.
In spite of relatively developed contactless payment infrastructure and merchant acceptance, Polish consumers have yet to make significant progress in adopting and using mobile payment technology.

Reasons to buy
Understand the key facts and figures in the consumer payments market in Poland.
Learn what trends drive consumer behavior at the macro level and plan your strategy accordingly.
Find out what products major competitors are launching in the market.
Discover consumer sentiments towards various payment tools in the Polish market and use this knowledge to inform product design.

Companies Mentioned:
Visa
Mastercard
PayU
PKO Bank Polski
mBank
Bank Zachodni WBK
Bank BPH
Credit Agricole
Citibank
Santander
Bank Millennium
Bank Pekao
Tesco
Moneygram
BLIK
Alior Bank
BRE Bank
ING Bank Slaski
Google
T-Mobile

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