Herbal Tea Market: Health Consciousness to Trigger Demand, finds TMR

Growing number of health conscious consumers is expected to increase the demand for herbal tea in the coming years, states Transparency Market Research (TMR) in a research report. The report is titled, “Herbal Tea Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 – 2025.”

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Herbal tea is made by boiling or steeping herbs, which is a distillation made from plants except Camellia sinensis. For instance, flower tisanes, lavender rose, hibiscus, and chamomile are mostly used for manufacturing herbal teas. Leaf tisanes, for example, french verbena, lemon balm, lemongrass and mint are further used in preparing types of herbal teas. These teas are known for not containing caffeine. Herbal teas can be used up both cold and hot. On the basis of raw material, the global market for herbal teas is classified into yellow tea, black tea, and green tea. Green herbal tea held the bulk market share in 2016. This can be credited to its nourishing benefits and its credit as a healthy tea choice. This segment is also expected to observe the leading growth rate over the forecast period. This is accredited to the rising demand for herbal tea among consumers who are health conscious owing to its fat burning and antioxidant properties.

Based on flavor type, the global market for herbal teas is segregated into ginger, chamomile, hibiscus, peppermint, fruit, and lemongrass. Among these, lemongrass accounted for the majority market share in 2016 and is expected to see a fixed growth rate in the years ahead. Peppermint herbal tea is forecasted to witness the debauched growth rate over the forecast period. This can be attributed to its possessions of dismissing muscle spasms. In terms of product type, the global herbal teas market is classified into instant premix, syrups, liquid ready to drink (RTD) tea, and powdered ready to drink (RTD) tea.

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Major factors supporting the growth of the global herbal tea market comprises rising health awareness amongst consumers and swelling wellness trends. Mounting fitness awareness among consumers is also a major cause triggering the market growth. Herbal teas comprise some herbs that are poisonous in nature and can lead to health threats such as liver problems. This is expected to act as a market restraint. The key regions are Asia Pacific, North America, Latin America, Europe, and the Middle East and Africa. The leading market players are Typhoo, Adagio Teas, Global Herbitech, Coffee Inc., Unilever, Nestle, and Tata Global Beverages, among many others.

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This release was published on openPR.