Easy and Quick to Cook & Longer Shelf Life are the key Drivers of Growth in Pasta market Globally

Originating from Italy, pasta is now considered a global cuisine. Typically made from unleavened dough of durum wheat flour blended with eggs or water, it is available in the market in various shapes. To entice consumers, small and large manufacturers are now experimenting with different ingredients ranging from chickpea flour and rice flour to tomato, spinach, carrot, or beet juices and different herbs and spices for enhanced flavor and color.

The longer shelf life of pasta and its easy-to-cook features are the primary factors boosting the demand for different types of pasta across the globe. Moreover, the easy availability of pasta owing to the increasing number of distribution channels worldwide is estimated to fuel the global pasta market. Furthermore, the introduction of gluten-free and wheat-based pasta is significantly accelerating the market’s growth. Key players in the market are focusing on advertising and marketing campaigns to increase their market penetration and encourage the growth of the market.

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The global market for pasta can be classified into spaghetti, macaroni, and noodles. It can also be bifurcated into fresh and dried pasta. While the former is prepared from a simple dough of eggs and flour, the latter is made from finely ground semolina flour and water, sans egg mostly. Fresh pasta has a comparatively shorter shelf life than dried pasta and hence it is more expensive. Dried pasta generates accounts for a dominant share vis-à-vis sales in the global market for pasta. The overall global pasta market is expected to grow moderately in the upcoming years.

Geography-wise, the global market for pasta has been segmented into Asia Pacific, Europe, North America, and the Rest of the World. Among them, Europe accounts for maximum percentage share in terms of consumption and North America comes next. Markets in China and India, emerging economies whose growth rate has surpassed that of all other countries in the world, have proved to be tough ones to crack. Per capita sales of pasta is low in India and China on account of lesser priced regional staples such as rice and noodles. Besides the lack of affordability and cultural preferences, the abundant availability of pasta is another factor hobbling the growth of the Asian markets. Going forward, however, tables might likely turn due to rising per capita income in emerging economies, particularly India and China. This, coupled with rising urbanization, is anticipated to push substantial growth in the near future.

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Some of the prominent players operating in the global pasta market are Campbell Soup Company, American Italian Pasta Company, General Mills, Fiori-Bruna Pasta Products, Inc., Nissin Foods Holdings Co., Ltd., ConAgra Foods, Inc., Barilla Holding S.p.A Archer Daniels Midland Company, Sbarro, Inc., Armanino Foods of Distinction Inc., and Strom Products Ltd. The research study offers a complete evaluation of the competitive scenario of the global pasta market, along with a list of the leading players operating in it. The key strategies adopted by these players have been highlighted in the study in order to give a clear picture of the market.

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