U.K. Holiday Rental Property Overview Considering Varying Factors & Growth Trends– June 2017

The U.K. population is showing various significant opportunities for the incorporation of value-added products beyond basic bricks-and-mortar accommodation for booking holiday rental property. It shows a better holistic holiday experience incorporated by extra services within the property as well as activities within the destination itself to promote its services. To detail further, Market Research Hub (MRH) has incorporated a study titled as “Holiday Rental Property - UK - June 2017” to its vast report repository.

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The research initiates with the holiday rental property overview considering various detailed factors which also covers a forecast till 2022. It is analyzed that, the overseas rental spending by U.K. population was up by 15% in 2016; however, a slowdown is expected. Moreover, big brands have consolidated market power and Airbnb has surged the holiday rental property market share by 17%, which is surely impacting the sector. In the following section of the report, the issues and insights of the market are detailed along with the market scenario, market size, forecast and segment performance. The various segments include the U.K. domestic rentals market that is up by 3% in 2016 and the overseas rentals that are again up by 6% in 2016. Further, the forecast shows that the long-term growth prospects are stronger in the overseas segment and the South-West region accounts for one in four domestic holiday rentals.

The report further describes, in brief, the market background, and the companies, their launch activity, and market share. The various companies and launch activity include; Airbnb, HomeAway, TripAdvisor, Booking.com, Wyndham and various tour operators. Further, the product innovation for the holiday rental property is evaluated and listed in the analyzed report. Now the consumer segment depicts that rentals are second-largest commercial accommodation sector, AB bias has supported industry move towards premium rentals, Airbnb is the single largest booking channel and outdoor space, pool and localism are key incentives for selecting the holiday rental property.

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Lastly, the report shows the use of holiday rental property, the purpose of booking holiday rental property, the location of the property, influential factors, and the features and services for the holiday rental property selection. The influential factors when booking a holiday rental property consist of Photo/video, customer review and gender selection such as women who prioritize local amenities, and men who prioritize indoor tech. Lastly, the features and services influencing the selection of holiday rental property are outdoor space, localism, activities, family explorers, breaks for burn-out parents, staycation food packs and pet-plus properties.

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