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Digital Signage Expo Announces Paco Underhill to Keynote Thursday, 2/26/09

12-10-2008 02:17 PM CET | IT, New Media & Software

Press release from: Digital Signage Expo 2009

/ PR Agency: Market Works International, Inc.
Atlanta – Digital Signage Expo (DSE), Interactive Technology Expo (ITE), and Out-of-Home Network Show (OOHNS), the digital signage, interactive and out-of-home network industry’s premier international conference and trade show and the only place where digital signage and interactive technologies are exclusively showcased all in one place, has announced that Paco Underhill, founder and managing director of EnviroSell, will be the anchor keynote presenter on Thursday, February 26th.

Mr. Underhill will present “The Science of Shopping Meets the Information Age” at the Thursday Keynote Breakfast, to run 8:30-10:00 a.m. His remarks will address how the communications revolution is, in fact, yet another social transformation that is now taking place and that will forever change shopping behavior and customer relationships. He will walk attendees through a wide variety of spaces from a consumer perspective, filling in the missing pieces between concept and execution.

Mr. Underhill is a renowned authority on shopping behavior. He has spent more than 25 years conducting research that helps companies understand what motivates consumers and is principal testing agency for prototype stores, bank branches and restaurants in the world. His books, “Why We Buy” and “Call of the Mall” are out in 27 languages.

Chris Gibbs, Executive Vice President of ExpoNation, LLC, the producer of Digital Signage Expo said, “Paco Underhill is a walking encyclopedia of what works and what does not work for retail businesses. We are excited that he will be with us at DSE this February to share his insights on how digital signage and interactive technologies are transforming consumer behaviors in the marketplace, and we are pleased to be able to offer such a valuable session to our attendees.”

Digital Signage Expo, Interactive Technology Expo, and Out-of-Home Network Show will be co-located at the Las Vegas Convention Center for an even bigger exposition to run February 24-26, 2009. To exhibit or attend any of the three shows, contact Chris Gibbs at (770) 649-0300, ext. 17, or for more information, visit [digitalsignageexpo.net.]

###

For more information, contact Communications Representative
Geri D. Wolff, Market Works International, Inc., (386) 447-0018
gwolff@market-works.com

Digital Signage Expo's mission is to promote the growth of the digital signage, interactive technology and out-of-home media network industry. It is the premier industry show where people come to learn what they need to know about existing and new technologies in order to move their organizations into the digital communications age and better facilitate and maintain relationships with their customers and employees. People come to do business and retain the expertise they need to safeguard the investments that they are about to make.

Digital Signage Expo 1405 Old Alabama Road, Suite 120, Roswsell, GA 30076
Chris Gibbs, President PH: 770-649-0300 x17 cgibbs@exponation.net
Press Contact: Market Works International, Inc. Geri Wolff, President, CEO
PH: 386-447-0018 gwolff@market-works.com

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