Wi-Fi Market Trends, Competitive Market Share & Forecast, 2017 – 2024

Wi-Fi Market size is anticipated to grow at a significant rate from 2017 to 2024. Increasing use of internet across the globe and excessive penetration of smart devices, such as smartphones and tablets, is driving the Wi-Fi market growth. Enhanced productivity of organizations and businesses will further fuel the industry growth over the forecast times pan. It helps in providing a competitive advantage to various verticals that include retail & hospitality, logistics & transportation, defense & military, education, and healthcare. Rising need of advanced internet services in these verticals will propel the growth of Wi-Fi market.

Co-channel interference and adjacent channel interference will act as the major restraints for the growth of this industry as they lead to the deficient performance of this service. Loss of contention will pose a challenge to Wi-Fi market growth. Security concerns and regulations regarding the privacy of data will further pose a threat to the industry growth. Wireless hacking can also threaten data privacy of the users. Moreover, the lack of experienced and skilled labor for handling issues and problems associated with the connectivity of wireless devices is expected to pose a challenge to this industry.

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Growth in smart cities and highways offer enormous potential to Wi-Fi market size. Heavy investments from various organizations and government support to promote Wi-Fi across the globe are gaining prominence in the industry. For instance, the UK government has launched GovWifi that allows visitors and staff in government organizations to interconnect. It is designed for eliminating the need of user and guest authentication solutions and replacing them with a single secure Wi-Fi network. The U.S. government launched an initiative of providing free public Wi-Fis with supporting partnerships from giants such as Google and Microsoft.

Shifting preference toward carrier Wi-fi is also seen as an emerging trend in this industry. It helps in the improvement of service quality, ease-of-use, and revenue generation. Currently, carrier Wi-Fi experts are working on setting the required techniques that provide high-frequency band selection based on RF power transmission and traffic congestion levels. Multiple In Multiple Out (MIMO) signaling is another emerging technology that is used to increase network bandwidth, link reliability, or spectral efficiency. Using MIMO enhances the reach of Wi Fi network connections and performance as compared to the networks with a single-antenna router.

Based on the business model, Wi-Fi market can be segmented into indoor, outdoor, and transportation Wi-Fi. Indoor Wi-Fi is anticipated to dominate the industry over the forecast timeline owing to the heavy adoption of this service in organizations and businesses. Development of smart homes and work devices in developed countries including Japan, the U.S, and Germany has further fueled this segment’s growth. Outdoor Wi-Fi is expected to grow at an exponential rate owing to the rapid growth of internet users and rising need for internet access in the outdoor environment that includes public places and municipality networks.

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By product, Wi-Fi market can be classified into access points, WLAN controllers, and wireless hotspot gateways. Access points are projected to dominate the Wi-Fi market owing to their features, such as serving multiple users, in a defined network area. WLAN controllers are expected to showcase a significant growth owing to their increasing adoption in various applications and features such as detection & avoidance of interference and load balancing. Wireless hotspot gateways will witness a decent growth due to their incorporation in smart devices and the rising BYOD trend.

North America exhibited the largest market share in 2015 and is projected to continue the same over the forecast time frame owing to rising demand for free public Wi-Fi in the region. Moreover, this growth is attributed to the increasing use of smart devices, heavy investments in wireless technology, advancements in medical & healthcare sectors, adoption of smart education techniques, and growing retail & hospitality sectors due to easy wireless access. Asia Pacific is anticipated to witness a substantial growth owing to increasing use of wireless technology in emerging economies such as China and India. Increasing public Wi-Fi hotspots and increasing smartphone users are further propelling the growth of Wi-Fi market in this region.

Aruba Networks, Alcatel-Lucent, Ericsson, Juniper Networks, Netgear, Cisco Systems, Inc., Ruckus Wireless, Inc., Aptilo Networks, Aerohive, Ubiquiti Networks, Inc., CA World Wi-Fi, Edgewater Wireless Systems, and Airspan Networks are few industry players. Players in the Wi-Fi market generally focus on product innovations for providing better customer experience and strengthening their position in the industry. For instance, in March 2017, Ubiquiti Networks announced the launch of UniFi AC Wi-Fi Access Point for the expansion of ethernet wall connection to function as dual-band access point (802.11 ac). It is ideally suited for schools, hotels, and hospitals that are already wired with ethernet jacks.

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