Energy Drinks Global Market by Product Type, Trends, Analysis and Forecasts to 2019

Energy drinks are a category of non-alcoholic beverages that contain stimulants such as caffeine in combination with numerous other ingredients such as taurine, methylxanthines, amino acids, herbal extracts, and vitamin B, which provide consumers with an energy boost. Energy drinks, which are often slightly carbonated, deliver instant energy as well as physical and mental stimulation. They also contain large amounts of caffeine and other stimulants, and sugar or other sweeteners, herbal extracts, and amino acids.

Publisher's analysts forecast the global energy drinks market to grow at a CAGR of 12.69% and 12.11%, in terms of revenue and volume, respectively, over the period 2014-2019.

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Covered in this report
This report covers the present scenario and growth prospects of the global energy drinks market for the period 2015-2019. To calculate the market size, the report considers revenue generated from the retail sales of energy drink products in both on-trade and off-trade channels.

Based on products type, the global energy drinks market can be classified into the following segments:

Energy drinks
Energy shots
Energy mixers

The report also covers the segmentation of the market based on the sale of energy drinks using various distribution channels:

Hypermarkets and supermarkets
On-trade
Independent retailers
Convenience stores
Others (vending machines, gas stations, cash and carry retailers, and online retailers)

Key vendors
Coca-Cola
Monster Beverages
PepsiCo
Red Bull
Rockstar

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Other prominent vendors
AriZona Beverage
Celsius
Crunk Energy Drink
CSC Brands LP
Dark Dog Energy Drink
Dr Pepper Snapple Group
Hector Beverages
Hiball
Hype Energy USA
ID Life
Jaguar Energy Drink
Living Essentials
Mad Croc Brands
MusclePharm
National Beverage
Oceanside Energy Beverages
Otsuka Holdings
Power Drinks
Scheckter's Organic Energy
SK Energy Shots
Suntory Beverages
Unique Beverage
ViSalus
Vital Pharmaceuticals
Vital4U
Xyience Xenergy

Key market driver
Innovation in terms of formulation
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Key market challenge
Negative publicity through mass media
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Key market trend
Launch of new product lines
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