Pin-point Analysis of Changing Competition Dynamics in the 3D Display Market

3-D display is the type of display which provides three dimensional visualization. 3D display is increasingly used in various fields such as photography, gaming, education, and defense among others. It is an emerging technology and one of the new developments in the electronic industry offering an immersive 3D viewing experience. Consumer electronics manufacturers are continuously focusing to enhance the viewing experience of users by developing advanced displays to offer quality and sharp 3D content.

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3D display market can be segmented on the basis of types, technologies, application and geography. On the basis of type, the 3D display market can be categorized into volumetric display, stereoscopic display, and HMD (head mount display). Volumetric displays are used for faster airport security checks and border crossing. Stereo displays present offset images that are displayed separately to the left and right eye. Head mount display is a display device worn on the head or part of helmet. They have the capability of reflecting projected images as well as allow user to see through it. On the basis of technologies, the 3D display market can be segmented into Digital Light Processing Rear-Projection Television (DLP RPTV), Plasma Display Panel (PDP), Organic Light-Emitting Diode (OLED) and Light Emitting Diode (LED). Based on the applications, the 3D display market can be segmented into smartphones, PC monitors, mobile computing devices, TV, movie projectors, and helmet mount display among others. Furthermore, the 3D display market is geographically segmented into four major regions, namely North America, Europe, Asia Pacific, and Rest of the World (Latin America, Middle East, and Africa).

One of the major trends prevailing in the 3D display market is the increasing adoption of 3D displays in the advertisement sector. Advertising agencies are increasingly adopting 3D display technology to use 3D content on billboard and feature advertisement films. The advertising agencies have employed auto-stereoscopic technology for billboard advertising. The increasing adoption of 3D technology in advertising is triggering the growth of 3D display market.

Increasing demand for 3D visualization in various verticals such as entertainment, gaming, medical and defense is driving the growth of the 3D display market. Another major driver of the 3D display market is the growing demand for 3D content. Due to the commercialization of 3D displays, the advertising agencies, broadcasters, and television service providers are focusing on airing more 3D content, especially displaying advertisement on billboards. However, high cost of 3D display is expected to pose challenge to the market growth, especially in price sensitive economies such as China and India. The growing demand for 3D displays in TV and smartphones is expected to supplement the market growth. The rising number of live concerts, sport competitions, and corporate exhibitions has further fueled 3D market momentum. Europe and North America collectively accounts for the major chunk of the market revenue. However, over the forecast period, Asia Pacific is expected to witness the fastest growth, majorly on account of infrastructural development and increasing preference for billboard advertising.

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Some of the key players in the 3D display market include Sony Corporation., Panasonic Corporation., LG Electronics Inc., Samsung Electronics Corporation., Toshiba Corporation., Sharp Corporation., 3D fusion, 3DIcon, Fujifilm Corporation., Mitsubishi Electric Corporation.

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