Changing Trends in Corporate gifts for India

Corporate gifts(https://www.chococraft.in/pages/corporate-gifts) have becoming an integral part of the marketing and branding efforts of an organization. Companies use corporate gifts to effectively market their brand at a product launch or a sales meet. Within the organization also corporate gifts for employees have shown to have a positive impact on employee morale and motivation. No wonder then that companies are looking at more creative ideas for corporate gifts for various occasions. According to Technopak, India’s leading Management Consultants, the total size of Indian corporate & personal gifting market put together is about INR 250,000 crore today. Of this, corporate gifting market in India is estimated to be INR 12,000 crore.

Off late the market has also evolved and a few trends have emerged. The first of these is the choice of gifts. Earlier corporate gifts used to be rather formal. Popular choices were stationery items like day planners, diaries, pen sets etc. Commemorative plaques were also preferred. But in the new work place corporate gifts have also become more casual. Mugs or T shirts branded with the company logo are given as gifts. It is not unusual to receive a voucher for a spa treatment or a gym session as a gift. Companies are paying more attention t what their employees are interested in and planning accordingly.

As with every other sector, the advent of the internet and in particular that of e-commerce has also affected the corporate gifts industry. What it means for businesses is that there are more choices and options available to them. For corporate gifts suppliers it has levelled the playing field as both big and small suppliers can now make their products available online for companies to choose from.

Personalization is also something which is becoming increasingly more popular when it comes to corporate gifts. The gifts are customized as per the receiver, maybe with their name engraved on it or a picture. According to companies these gifts have a much greater impact on the receiver.

ChocoCraft, a Delhi based firm offers an interesting option for such personalized gifts. They create personalized gift boxes packed with printed chocolates as corporate gifts (https://www.chococraft.in/pages/corporate-gifts). The chocolates can have names or pictures printed on them in edible ink. Companies also have the option to print their logo or brand name on the gift boxes. This makes a completely customized gift which is unique to every order. ChocoCraft has worked for some of the top names in corporate India including – HCL, Tata Steel, TCS and Aditya Birla.

At ChocoCraft we design beautiful chocolate gift boxes that can be customized as per the occasion and hence be a perfect fit at any corporate event.

Chococraft Creations Pvt Ltd,
F-1099, Palam Extension,
Dwarka, Sec-7, New Delhi-110077
www.chococraft.in

This release was published on openPR.