China Marketing to Mintropolitans Seems To Evaluate Seeing the Potential of China Products

The Mintropolitans are more emotionally stressed than the rest of consumers and acknowledge the importance of purchasing ethical brands. To emphasize more Market Research Hub (MRH) has recently added an analyzed study titled as “Marketing to Mintropolitans - China - June 2017” to its vast report repository that shows the attitude of metropolitans towards marketing in China.

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The report starts with the consumer analysis that shows various factors like time and health being more precious to Mintropolitans. Also, Chinese brands have gained more positive feedback than before and different categories have unique high-tech upgrading opportunities. The report also covers that Mintropolitans want brands to become more ethical, but may not pay premium except for messages related to personal safety. Moreover, the various issues and insights, technology targeting Mintropolitans and holidays targeting metropolitans are briefed in detail.

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In the next section of the report, it has been mentioned that the consumers in China are evaluated for the market which shows Mintropolitans have more life issues to sort out, Chinese brands are popular and would be gaining more favor in the future. The most relevant factor to brand ethics is safety and it is time for online advertisements to dominate. Furthermore, the life tension and finally perception of consumers towards the brands from different countries is analyzed which shows that the Mintropolitans are seeing potential in local brands’. Also, the study mentions that different brands are categorized as per their importance; Australian brands are being known for safety, American brands are most innovative and high-tech, perception on German and French brands are the same as before for general consumers. Further, South Korean brands are least favored despite having a trendy image.

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Finally, the features associated with important ethical factors, attitude towards brand ethics and marketing influences on the Mintropolitans are precisely mentioned in the report. The attitude towards brand ethics depicts various factors, such as about half of Mintropolitans are serious about ethics, Mintropolitans aged 30-39 are more ethically-driven, the brand ethics knowledge is believed to be high and the rise of ethical branding still needs time. The conclusion is completed by featuring the marketing influences on Mintropolitans behavior, such as online marketing that grows to be the main information channel, on-site advertising being acting as the main player and the gender & age that has been acting as the prime cause of consumer choice of information channels.

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This release was published on openPR.