Press release
Media : Digital OOH Market globally rise at a CAGR of 11.76% during the period 2017-2020
Albany, New York, June 29, 2017 : Recent research and the current scenario as well as future market potential of "Global Digital OOH Market 2016-2020" globally.Digital OOH advertising refers to advertising on large digital screens that are installed in public places. These display units are centrally controlled and are used to display context-specific advertisements that range from restaurant menus to brand advertising. Tracking systems to measure the effectiveness of these advertisements were not available earlier. Interactive digital OOH advertising campaigns that use touchscreen displays are more effective. These displays also enable tracking of inquiries as they can be measured in terms of the number of touches.
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Technavios analysts forecast the global digital out-of-home (OOH) advertising market to grow at a CAGR of 11.76% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global digital out-of-home (OOH) advertising market for 2016-2020. To calculate the market size, the report considers the the revenue generated from physical and digital outdoor advertising.
The market is divided into the following segments based on geography:
Americas
APAC
EMEA
Technavio's report, Global Digital Out-Of-Home (OOH) Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
Clear Channel Outdoor
JCDecaux
Lamar Advertising
OUTFRONT Media
Other prominent vendors
Adams Outdoor Advertising
Adspace Digital Mall Network
AirMedia
Captivate Network
Daktronics
DDI Signs
ExterionMedia
IDI
nycaMedia
Plan B Media
RMG Networks
Stroer Media
V Media
VGI Global Media
VisionChina Media
Market driver
Increased acceptance of audio-visual advertising
For a full, detailed list, view our report
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Market challenge
Lack of adequate measuring tools
For a full, detailed list, view our report
Market trend
Increase in spending from FMCG industry
For a full, detailed list, view our report
Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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