openPR Logo
Press release

Digital Out Of Home Market Demand is Increasing Rapidly in Recent Years

06-29-2017 09:46 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Future Market Insights

Digital Out Of Home Market Demand is Increasing Rapidly in Recent

Digital out of home is a type of advertising, which reaches the consumers when they are out of their homes through digital billboards in airports, subways, bus stops and street furniture’s among others. The advertisers are rapidly opting for digital out of home advertising as it increases the brand recognition as well as the digital billboards are capable of showing multiple ads in one single screen. As most of the people spend their time out of home going to work, malls and different places the advertisers wants their products or brands to reach every people around the globe. The advertisers for digital out of home advertising includes retailers, banking, entertainment, automobile, food and beverages among others. Currently the digital advertising holds the largest share in terms of revenue in the global advertising industry and it expected to grow rapidly over the years and register double digit CAGR over the forecast period, which in turn will enhance the market for global digital out of home advertising.

Global Digital Out of Home Market: Drivers & Restraints

The global digital out of home advertising market is primarily driven by the adaption of digital advertising in the advertising sector and the advertisers are opting for digital out of home advertising in order for better brand recognition and penetration to consumers, as consumers spend most of their time outside commuting through subways buses, taxis and subways. With recent technological developments in the digital out of home advertising, the digital out of home advertising is being taken to a different level. For instance, one of the prominent player Ocean Outdoors Media Eyes launched a new technology for digital out of home advertising where three LED screens along with cameras and sensors, which recognize the age group of people passing by the digital billboard, and displays as per the audience. The regulations for digital out of home advertising such as the content and size in different regions and the volatile cost of digital out of home advertising might pose as a restraint to the global digital out of home advertising market.

Request For Report Sample:

Global Digital Out of Home Market: Market Segmentation

Based on type, the global digital out of home advertising market can be segmented into:

Digital billboards

Digital Bus Shelters



Based on the advertisers, digital out of home advertising market is segmented into:

Food & Beverages





Beauty Products


Global Digital Out of Home Market: Regional Outlook

Based on the geographic regions, global digital out of home advertising market is segmented into seven key market segments namely North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, Japan, and Middle East & Africa. Among the aforementioned regions, the Latin America market and the Asia-Pacific market for digital out of home advertising will be the fastest growing, attributed to the expected increase in the GDP in these regions and increase in the ad spending. The Middle East & Africa market for digital out of home advertising is expected to hold the third market position by the end of forecast period surpassing the North America market and Western Europe market for digital out of home advertising. Overall, the global digital out of home advertising market will register a double digit CAGR over the forecast period.

Request For TOC:

Global Digital Out of Home Market: Key Players

Some of the major players identified in the global digital out of home advertising market includes, JCDecaux SA, Lamar Advertising Company, Fairway Outdoor Advertising, Adspace Network, Inc., Primedia Outdoor and Bell Media among others.

Future Market Insights (FMI) is a leading market intelligence and consulting firm. We deliver syndicated research reports, custom research reports and consulting services, which are personalized in nature. FMI delivers a complete packaged solution, which combines current market intelligence, statistical anecdotes, technology inputs, valuable growth insights, an aerial view of the competitive framework, and future market trends.

Future Market Insights
616 Corporate Way, Suite 2-9018,
Valley Cottage, NY 10989,
United States
T: +1-347-918-3531
F: +1-845-579-5705

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Digital Out Of Home Market Demand is Increasing Rapidly in Recent Years here

News-ID: 601288 • Views: 182

More Releases from Future Market Insights

How Changing Dynamics of Cable Testing Market are Reflecting on Growth Strategie …
Global Cable Testing Market: Introduction The cost of the substitution of cables that are concealed is very high. Faults in the cable, bending, kinking, and crushing, are not always visible, which has created the requirement for cable testing. Thus, cable testing helps check the cable functionality, cable quality, and cable conformity. Several times, cable testing by visual inspection is an effective way of identifying the actual problem before it causes any
How Transformative Trends in Self-Organising Network Market are Molding Strategi …
Self-Organising Network: Introduction With accelerated advancements and increasing complexities in the radio network technologies, such as those utilised for the development of LTE and 5G networks, which are used for planning, management, configuration, healing and optimisation, are required to be automated to facilitate efficiency. At present, suppliers are offering self-organising networks that possess the ability to offer optimum performance. Self-organising networks are use cases that perform network governance, including network planning,
Mining Vehicle AC Kits Market: Exploring the Impact of Trends on Strategies of K …
Mining Vehicle AC Kits Market: Introduction Cabin space in mining equipment has become more sophisticated in the recent past. The installation of mining vehicle AC kits has evolved from an optional feature to a necessary feature. Mining equipment manufacturers have made advancements in technology related to efficiency, performance and cost of air conditioning systems in order to make them affordable and economical to enable low-budget and compact installations without compromising on
Key Factors to Fuel Growth of the Talent Acquisition & Staffing Technology and S …
With the growing importance of recruiting and retaining top talent effectively and efficiently, smart hiring processes are the need of the hour. It is about time organisations move beyond merely scrutinising resumes. Salaries and benefits are important factors, but adopting ways that would make candidates an important part of the hiring process will attract the best talent. Studies reveal that due to discrepancies in existing Applicant Tracking Systems (ATS), hiring

All 5 Releases

More Releases for Digital

Digital Twin
Innovations in sciences and technological advances will drive the development of different types of sensors. The demand for sensors in industries is increasing as they offer various advantage such as low cost and low power consumption. Publisher’s market study identifies the developments in sensor technologies and communication devices to be one of the primary growth factors for the digital twin market. Also, these sensors aid in enterprise mobility, remote monitoring,
The #1 Fantasy Sports Cryptocurrency Dedicated to the Building the Ultimate Arcade for the Fantasy Sports Industry Emerging technologies and platforms are shaping the fantasy sports industry today in ways we could have only imagined a decade ago. Players are joining the sports fantasy scene by the thousands, introducing more games and exciting the fan base worldwide. With the expansion and the magnetism of the cryptocurrency technology, players and fans are benefiting from more earnings,
Digital Currency & Cryptocurrency – A New Digital Future
Digital currency, also known as Digital money, is a type of unregulated, digital money, which is issued and usually controlled by its developers, and used and accepted among the members of a specific Digital community. The Financial Crimes Enforcement Network (FinCEN), a bureau of the US Treasury, defined Digital currency in its guidance published in 2013. In 2014, the European Banking Authority defined Digital currency as “a digital representation of
TrendSights Analysis: Digital Consumption: Understanding digital culture
"The Report TrendSights Analysis: Digital Consumption: Understanding digital culture provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants. -" The overall time spent consuming digital content has already surpassed all other media sources altogether (TV, radio, print), which represents a new shift in the way consumers are engaging with digital consumption. In order not to be excluded from the digital world, brands are developing
Digital trust
How the company CryptoTec is contributing to the creation of a new world Cologne, 07 March 2016 Digitalisation is spreading to more and more areas of our lives. Take photography as an example: within a decade, it underwent a complete digital transformation. And, as Telekom has announced, landlines will be phased out by 2018 as well and will be fully replaced by IP telephone services. Digitalisation and the Internet are changing
Berlin local and digital
A10 shopping centre in Berlin: Wallpaper is an attractive wall covering for the retail trade Bückeburg, 7 November 2012 - Visual attractions are a proven means of drawing customers into shops. As a result the operator of the A10 shopping centre in Berlin chose customised printable Erfurt CA wallpaper from Neschen. ECE took the decision to use wallpaper and in particular the Erfurt CA wallpaper at an early stage. "As