Visualization and 3D Rendering Software Market to Continue to Witness Massive Growth Opportunities in North America

Visualization and 3D rendering software are increasingly finding extensive usage in architecture and design firms, visual effect companies, and industries such as automotive, telecommunication, industrial electronics, film, and animation. Visualization and 3D rendering software enable quick visualization and animation development. Furthermore, these software products also enable the development of 3D render images of any object by making few alterations into the design, which are further processed and animation is easily done by skilled graphic designers, thus saving the overall time involved in creating 3D visualizations. The process does not require any additional sophisticated models, thereby cutting down the expense of creating and changing the models to a great extent.

Transparency Market Research (TMR) projects that the global market for visualization and 3D rendering software will exhibit an exponential 24.3% CAGR from 2017 to 2025. The market, pegged at US$577.4 mn in 2016, is expected to reach a valuation of US$4,068.8 mn by 2025.

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In this blogpost, TMR analysts highlight some of the most notable trends in the global visualization and 3D rendering software market:

Which is presently the most promising regional market for visualization and 3D rendering software?

The market for visualization and 3D rendering software in North America is presently the key leading revenue contributor to the global market. The North America visualization and 3D rendering software market accounted for a massive 34% of the overall market in 2016. Stronghold of North America on the global visualization and 3D rendering software market can be chiefly attributed to the presence of several established companies and the extensive usage across the mammoth entertainment and media industry in the U.S. The demand for visualization and 3D rendering software in the U.S. is contributed by VFX studios, film studios, and BIM modelers, who use 3D rendering software on a frequent basis.

Nevertheless, the market in Asia Pacific is also expected to present highly promising growth opportunities for visualization and 3D rendering software products in the next few years. The visualization and 3D rendering software market in the region is expected to be driven due to the vast rise in city infrastructure, residential and commercial construction, increased population, hospitality, retail sector, and educational institutions in emerging economies such as India and China. Furthermore, large construction projects in India and China are expected to further drive the market in Asia Pacific with more usage among architects, designer, and BIM modelers.

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How has the competitive landscape of the global visualization and 3D rendering software market developed in the past years?

The vendor landscape of the global visualization and 3D rendering software market is highly consolidated. The company Autodesk Inc. alone held nearly 44% of the overall revenue generated by the market in 2016. Other established vendors such as Dassault Systems, Chaos Group, and NVIDIA Corporation, also hold notable share in the overall market. Such stronghold of established vendors on the market has made the entry of new vendors very difficult. Companies are mostly focused on entering into collaborations with architects, designers and manufacturing firms to retain their dominance. Attempts at gaining a larger control on the market has compelled leading vendors to focus on partnerships, acquisitions, and collaborations.

Transparency Market Research (TMR) is a global market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of Analysts, Researchers, and Consultants, use proprietary data sources and various tools and techniques to gather and analyze information.

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