Baby Clothing Market: Global Industry Value chain and Stakeholder Analysis

Baby clothing refers to clothing that is designed for the children belonging to the age group of 0 to 36 months and has a length of 86 meter. In the earlier years, clothing which the babies wore were generally made up by the parents. However, in the later years, retailers decided to produce children’s goods which resulted in significant rise in the sales of the baby clothing. Changing lifestyle, increase in the women working population has increased the consciousness among the population regarding proper presentation of their babies. Product innovation in order to develop new styles due to continuous demand among the consumers has become a key success for the manufacturers.

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The global baby clothing market has been segmented on the basis of materials, types and distribution channel. On the basis of materials, the global baby clothing market has been segmented into cotton, wool, and silk. Cotton based clothing are popular among the population due to the comfort. Silk-based clothing also occupied a significant market share due to the rising demand for the fashionable wear coupled with the inclination towards the proper presentation of their babies in different occasions. Proper clothing is considered as the cultural and social practice among the parents in order to depict richness and difference in social classes. By different types, the global market has been segmented into innerwear, outerwear, nightwear, socks and tights. The market has been further segmented on the basis of distribution channels such as online distribution channel and offline distribution channel. The offline distribution channel is further segmented on the basis of supermarkets, hypermarkets and independent retail stores. Rising internet facilities and easy convenience have resulted in rising in popularity of online distribution channel over the years.

The global baby clothing market is mainly driven by an increase in demand for the branded apparel among the population. Increase in income and changing life style of the parents are seen to benefit the manufacturers on a larger scale. Parents too want their kids to move with the current trend and thus this is driving the global baby clothing market over the years. Brand preference of clothing has become a major market trend in recent years. Media and promotion of designer wear coupled with visual merchandising at different supermarkets are also considered as some of the major drivers of the global baby clothing market. However, changing fashion trends and a continuous shift in consumer tastes and preferences has resulted in rising costs of the raw materials of the clothing over the years. Thus, rising costs of production of the products are creating a negative impact upon the global baby clothing market. Additionally, the rise in demand for designer wear, discounts provided on the fashionable wear by different manufacturers is generating opportunities to the global baby clothing market. Parents are more inclined towards designer wear due to the rise in number of baby fashion shows in specific occasions.

In the region wise study, the global baby clothing market has been segmented into North America, Europe, Asia Pacific Middle East, Africa and Latin America. Asia Pacific region which includes China, India, Japan, and Australia among others is anticipated to experience the fastest growth during the forecast period due to the rising number of birth rates and changing lifestyle among the population. Moreover rising living standards with the increase in income, rise in the women working population are expected to boost the global baby clothing market of Asia Pacific region. Europe which includes France, Germany, and Italy among the other regions are expected to capture a significant market share due to the inclination towards fashionable clothing among the parents for their babies.

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Global key participants in the industry include Carter, Disney Consumer Products, Bed Bath and Beyond, Esprit Holdings, Marcy’s Sears Holdings among others.

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