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Marketing Automation Software Market Expansion Projected to Gain an Uptick by 2026
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Marketing automation software has several functions such as email marketing, campaign management, engagement marketing, CRM integration, social marketing capabilities, mobile marketing capabilities and marketing analytics.
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Now-a-days, enterprises are growing with rapid speed so they are opting for marketing automation software because of increasing need for better customer experience is one of the major factor driving the market of market automation software. Market automation software solution provides optimal automated solution to improve marketing and sales activities. Moreover, implementation of marketing automation software using cloud based deployment like software as a service(S-a-a-S) is also, an another key driving factor of marketing automation market.
Presently, lack of comprehensive integration strategy and Interoperability issues are the major restraints faced by most of the enterprises while adopting marketing automation software.
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Presently, North American region is holding the largest market share of marketing automation software market owing to increased focus among enterprises to adopt marketing automation software which help to improve customer experience and to procure more information.
In European region, marketing automation software market is witnessing slow growth owing less adoption of software by medium scale enterprises.
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