FMCG Experimentation 2017 Global Market Challenge, Driver, Trends & Forecast to 2021

Summary
"TrendSights Analysis: FMCG Experimentation" explores how FMCG brands can tempt experimental consumers with unique, inspiring, and exciting product innovation.
More expansive, bold, and risk-taking consumption patterns are apparent among inquisitive consumers who appreciate novel, "fashion-forward," products, at a time when choice is more diverse than ever before. While FMCG purchases are generally quite routine, adventurous consumers seek a break from the norm with something different, such as a new flavor or ingredient.

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Scope
- Globally three quarters of consumers agree they enjoy experimenting with products from different cultures and cuisines.
- The majority of consumers are driven to experiment with new flavors and fragrances as a result of curiosity.
- Lack of time, choice overload, and brand loyalty present barriers to consumer FMCG Experimentation.

Reasons to buy
- Gain insight into the different routes through which brands can stimulate consumer demand through offering more experimental products.
- Understand what motivates consumers to experiment.
- Compare the relevance of FMCG Experimentation in each industry across the FMCG space, and learn what the key opportunities are.
- Identify the innovation implications of FMCG Experimentation for your sector.

Table of Content: Key Points
Trend Snapshot
What is FMCG Experimentation?
Why is FMCG Experimentation important?
Who is driving FMCG Experimentation
How Can FMCG Experimentation be capitalized on?
What Next in FMCG Experimentation?
Appendix
…Continued

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