Head-up Display Market SWOT Analysis Of Top Key Player Forecasts To 2022

Global Head-up Display Market: Key Trends

Focusing on product enhancement is one of the key tends among leading manufacturers in the global head-up display (HUD) market. Their aim is to improve consumer experience by providing the latest technologies enabling windshields to display a clearer image and better information. Spurred by the latest advancements, Transparency Market Research (TMR) forecasts that global HUD market will expand at 19.1% CAGR between 2015 and 2022.

The market will primarily gain from the increasing demand for active safety systems in aircrafts and automotive. The growth witnessed by the luxury car segment across emerging economies such as India, Brazil, China, and Russia is fuelling incorporation of HUD in the automotive sector. Furthermore, technological developments in the form of augmented reality in HUDs, will further accelerate their sales opportunities across the world.

However, the high cost incurred on manufacturing HUDs is hindering their uptake in the mid-range cars segment. While this could inhibit the market’s trajectory to an extent, the launch of low cost combiner HUDs will give significant impetus to the market in the near future. According to TMR, the global HUD market, which stood at US$1.76 bn in 2014, is expected to reach US$7.05 bn by the end of 2022.

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Rising Defense Budgets and Military Modernization Programs to Fuel Demand from Aviation Segment

By application, the global head-up display market is segmented into aviation, automotive, and others. Of these, the aviation segment accounted for over 79% of the total demand for HUDs in 2014. However, TMR projects the automotive segment to grow at the fastest pace during the forecast period.

Due to their high cost of manufacturing, HUDs are currently incorporated in premium cars and sports cars. However, the technology is yet to establish its footprint in the mid-range car segment. In the aviation sector, head-up displays have been incorporated in military aircrafts since many decades. Recently, helicopters and civil aircrafts are also using the technology to ensure improved safety. In civil aviation, operational efficiencies offered by head-up displays are encouraging their adoption. Furthermore, the rising defense budget, combined with the recent military modernization programs, will fuel HUD uptake across the civil aviation sector

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Booming Automotive Industry Secures North America’s Dominance in Global HUD Market

Regionally, North America emerged as the largest market for head-up display in 2014. The region has been the forerunner of high military modernization that creates bolsters demand for HUDs from the military aircrafts segment. Moreover, the booming luxury car industry also aids the expansion of the HUDs market in the region. The region also witnesses a considerably high demand for active safety systems in aircrafts and automotive, which has been responsible behind the growth exhibited by the HUDs market in North America.

Besides this, Europe has been exhibiting lucrative prospects for HUD manufacturers as well, which enabled the region emerge as second-largest HUDs market in 2014. As prominent luxury car manufacturers such as Audi, Mercedes Benz, and BMW AG are domiciled in Europe, demand for HUDs from the region’s luxury car industry is expected to increase considerably in the near future. However, due to the rising demand for high-end cars from emerging economies, the Asia Pacific HUD market will report the highest CAGR of 19.4% during the forecast period. The regional market will also benefit from the increasing need for improved safety system in the region’s automotive and aviation sectors.

BAE Systems plc, Continental AG, Rockwell Collins Inc., Nippon Seiki Co. Ltd., Thales Group, Johnson Controls Inc., Delphi Automotive PLC, Denso Corporation, Yazaki Corporation, Pioneer Corporation, Microvision Inc., and Esterline Technologies Corporation are some of the most prominent players operating in the global head-up display market.

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