Divvies offers new “BingGo!” chocolate bars for children with food allergies

South Salem, New York – October 22, 2008 – The CDC today released a study showing an 18% increase in the number of children with food allergies since 1997. With the growing number of children affected, many of these kids, their parents, friends and relatives are looking for tasty alternatives to satisfy their sweet tooth. Divvies, (Divvies.com) a specialty bakery in Salem New York might just have the answer with two, new, gourmet candy bars especially made for people with food allergies.

Divvies introduces the BingGo! Divvine Chocolate and BingGo! Benjamint Crunch bars. Every chocolate bar is hand poured in Divvies-own dedicated facility, which means not even trace amounts of peanuts, tree nuts, milk or eggs will ever make it through the door and into their products. An added bonus, the chocolate bars are also gluten-free.

BingGo! Divvine Chocolate and BingGo! Benjamint Crunch are decadently delicious. Sharing one with a friend may be difficult, so Divvies has divided each chocolate bar into two. The bigger half is “mine,” the smaller half is “yours.” The Benjamint Crunch bar was named after Benjamin, Mark and Lori Sandler’s youngest son, who was born with life-threatening food allergies, and is the inspiration behind Divvies. His favorite flavor happens to be peppermint!

“BingGo!” captures the excitement of a person with food allergies when they finally find something they can enjoy with a friend who doesn’t have to scrutinize every ingredient label. BingGo! Divvine Chocolate and BingGo! Benjamint Crunch come in bright, colorful wrappers that evoke a bygone era when Mom and Pop candy stores could be found on every corner of local neighborhoods.

While Divvies is a national company, it is filled with the warmth and spirit of Mark and Lori Sandler’s family. The heartache of seeing their son, Benjamin, unable to share food with friends and family is the force that drives Divvies. Mark and Lori were determined to develop a line of safe, tasty treats so everyone with or without food allergies can feel included while eating and celebrating. It’s no wonder that every Divvies product carries the heartwarming tagline, “made to share.”

For Benjamin and over 12 million other Americans born with severe food allergies, eating “off the shelf” gourmet foods can be life-threatening. That’s why all Divvies products are made with such precision and care. Divvies’ upscale packaging is labeled clearly so parents can be assured what they are purchasing is made without peanuts, tree nuts, eggs and milk.

BingGo! Divvine Chocolate and BingGo! Benjamint Crunch joins Divvies’ gourmet lineup of cookies, cupcakes, popcorns and candies…all Kosher Parve, vegan, nut-, egg, and dairy-free. Because Divvies are “made to share,” they also make great gifts, sold in beautifully packaged boxes, perfect for any occasion, for anyone with a sweet tooth. Divvies are available online at www.divvies.com, at Disney World, and select gourmet shops.

Thanks to Divvies, life’s little pleasures of delicious desserts are now available to share.

About Divvies
Divvies is headquartered in South Salem, NY, and is committed to raising awareness about and identifying new ways to help parents and children cope with food allergies. Divvies donates a portion of sales proceeds of their gift boxes to the Food Allergy Initiative, an organization dedicated to food allergy research. Accredited media interested in scheduling an interview should contact Mark Sandler at mark@divvies.com or call 914-533-0333

Contact:
Mark Sandler -- President
240 Oakridge Common
South Salem, NY 10590
914-533-0333
mark@divvies.com
www.divvies.com

This release was published on openPR.