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BlueStar to Distribute Motorola in Latin America

10-23-2008 05:15 PM CET | Logistics & Transport

Press release from: BlueStar

Motorola Partner

Motorola Partner

Florence, KY—October 20, 2008—BlueStar, the leading innovator in solutions-based distribution for Auto ID, Point-of-Sale, Mobility, and RFID products, is announcing a recent agreement with Motorola to market its entire product line-up throughout Latin America.

“BlueStar began its relationship with Motorola in Canada, expanded into U.S. distribution, and now completes the Americas with the addition of Latin America. The addition of Motorola to our BlueStar Latin America product mix makes BlueStar a stronger Value-Added Distributor,” says Bill Nix, BlueStar’s Director of Global Channel Marketing and Sales.

BlueStar Latin America has acquired additional staff to ensure support for the initiative in the region, including: Susana Fonseca, BlueStar Business Development Manager for Colombia, Ricardo Pineda, Business Development Manager for Peru, and Alicia Booth, Marketing Assistant. In addition, two new Account Executives have come on-board—Jonathan Abad and Fernando Contreras, along with two staff in Sales Support—Cristian Rojas and Alexis Araneda.

“BlueStar Latin America is excited about our newly formed partnership with Motorola’s Mobility and Scanning Division. We expect that BlueStar’s unique solutions-based distribution model will create growth in vertical channels for our current resellers in Latin America. We are currently adding ISVs with profit-building solutions in Spanish language sets, which, when combined with Motorola’s broad range of hardware offerings, will create higher margins for our resellers and incremental growth for Motorola,” affirmed Steve Cuntz, BlueStar President and CEO.

"BlueStar has been a Value-Added Distributor within our North America theater for five years, and continues to enhance its go-to-market strategy with innovative programs like FUSION. We now welcome them to our Latin America theater, and look to continued success," says Janet Schijns, Vice President, Motorola Worldwide Channels.

About BlueStar Latin America
BlueStar has become the number one option for distribution in Latin America. Representing more than sixty vendors of AIDC and POS products, BlueStar Latin America offers inventory from its warehouse located in Miami, FL. The company ships to more than thirty countries in the Latin America region every day. For more information, visit:

About BlueStar
BlueStar is a leading global solutions-based distributor of Point-of-Sale, bar coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar Account Executive or log on to

Kacey King
PR Specialist

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