U.K. Womenswear Market Highlighting Customer Attitude & Trends- May 2017
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The study initiates with the overview of the products along with the market size and forecast. Consequently, the various representation for the best- and worst-case forecast of U.K. sales of women’s outerwear, 2011-21, attitudes towards and usage of selected brands, August 2016 and February 2017, types of fashion items bought in the last three months, April 2017, and the instore and online preference of women in last 12 months, is carefully evaluated and provided.
Further, the issues and insights of the market are analyzed in this intelligent report. Moreover, the market is evaluated with major findings such as womenswear underperforms menswear, low levels of growth forecast, clothing prices on the rise, the decline in 45-54s and 16-24s, and that the women are less confident about their finances than men. The market size and forecast is also given which highlights the market forecast for slowing womenswear sales, low growth rates and menswear outpaces womenswear.
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The report shows market drivers that help in prevailing the growth of the sector. The main drivers of the womenswear market in the U.K. as provided in the study, which include increase in overweight young women, leisure prioritized in spending and young women the biggest social media users that help in the sale of the products at a very higher scale. The report has also analyzed the companies and brands in the market that includes Tesco, New Look, Next and River Island. Moving to the next section, the various launch activity and the innovations in the womenswear market are listed such as AND/OR womenswear collection, 2017, Berlin, March 2017, Modern Rarity by John Lewis, September 2016, Farfetch store of the future, 2017, and Missguided flagship store in Westfield Stratford, November 2016. Finally, the brand research, the consumers, their segmentation and the need among women are evaluated and provided in the report that sums up the research.
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