Rice Milk Market Driven by Increasing Demand for Lactose-Free Food Products

Rice milk is a type of grain milk which is made from various types of rice. Mostly rice milk is prepared from brown rice and is available in plain unsweetened form. The sweet taste obtained from a variety of rice milk drinks is due to the natural enzymatic process that breaks the carbohydrates into sugars which is almost similar to a Japanese milkshake. Rice milk contains high amount of essential ingredients such as carbohydrates, proteins, and calcium as compared to regular cow milk. Rice milks does not contain lactose, and is highly preferred by consumers which are lactose intolerant and individuals that avoid dairy products, including vegan consumers. Manufacturers are offering innovative rice milk-based products which are fortified with vitamins such as vitamin B12 and B3, minerals and iron for increasing their product quality. Rice milks are the most consumed milk alternative worldwide which are boosting the sales growth over the recent years. Rice milk is mostly consumed by individuals which are lactose intolerant, allergic to soy and soy-based products or milk products. Rice milks are rich in protein and is calcium fortified drinks.

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Global Rice Milk: Market Segmentation

The global rice milk market is segmented on the basis of form, flavor, distribution channel, application and region. The rice milk market is segmented on the basis of form such as plain unsweetened form and plain sweetened form. The rice milk market is segmented on the basis of flavor such as chocolate and vanilla. The rice milk market is segmented on the basis of distribution channel such as online stores, supermarket/hypermarket, retail stores, and others. The global rice milk market is segmented on the basis of application in which rice milk is used in application in food products such as cheese, desserts, and snacks and beverages such as cold-pressed milks and others. Hence, the global rice milk market is expected to significantly increase the revenue contribution over the forecast period.

Global Rice Milk Market: Regional Outlook

Geographically, the global rice milk industry can be divided by major regions which include North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, Japan and Middle East & Africa. Globally, among all regions, Asia Pacific has developed as the dominant region in global rice milk market followed by Europe. Increasing demand for rice milk in lactose-intolerant consumers, has strengthened the growth of global rice milk market and hence is projected to significantly expand the revenue contribution of the market over the forecast period.

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Global Rice Milk Market: Growth Drivers

The global rice milk market driving factors are increasing demand for lactose-free food products due to the ease of digest which is likely to contribute significantly to the global rice milk market till 2025. Growing levels of lactose intolerance is one of the major driving factor of the market. Rising consumer awareness regarding usage of lactose-free dairy products in day-to-day life which will help in maintaining the galactose level in the body, is one of the major driving factor for the market globally. Manufacturers are offering innovative dairy products to the consumers in order to remain in the competition in global rice milk market. Growing population of lactose intolerance consumers is also a major factor which is driving the global rice milk market. Hence, the global rice milk market is expected to observe robust growth over the forecast period.

Global Rice Milk Market: Key Players

Some of the key players identified across the value chain of the global rice milk market include Vitasoy Australia, Alpro, Provamel, DREAM, Pacific Foods of Oregon, Inc., Rude Health, Blue Diamond Growers, NATURA FOODS, HAPPYOLKS, thairicemilk are among others. The companies are expected to expand their business by enhancing their product portfolio in global rice milk market. The companies are projected to frame certain strategies in future in order to gain the competitive advantage in global rice milk market till 2025.

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