ADV Group Changes Management Board
Previously Dmitry had left operational management to study digital markets and innovative approaches in communications. For the recent couple of years he has been active as a venture investor and mad tech entrepreneur in various startups, including London-based CognitionX, Attest, Action.AI as well as others. He also holds advisory positions in several international business accelerators such as Seedcamp or Collider.io.
‘New technologies are reshaping all the markets. The ways of reaching the audience and interacting with it, delivering content and analytics are changing dramatically. Being one of the most ‘innovation-sensitive’ fields, advertising should adapt to these changes as fast as it can’, says Dmitry. He stated his return to operational management was inevitable because not only business processes should be revised but the overall understanding of the advertising industry.
Kirill Korobeynikov, the former CEO and Member of Advisory Board, will keep working as a business development and key account executive.
You can find some pictures here.
About Dmitry Korobkov
Dmitry Korobkov was born in 1969. He has graduated from Moscow State Institute of International Relations and holds MBA degrees from INSEAD and London Business School. In 1994 he founded the Adventa creative agency which grew up to become a group of 40+ companies. Dmitry has also created a Marketing Communications School at Moscow State Institute of International Relations, several public entities such as Russian Social Advertising Alliance and his own charity fund. Dmitry lives between London and Moscow, he is married and has four children.
About ADV Group
ADV is Russia’s biggest communications group uniting more than 40 agencies operating on the advertising markets of Russia, Ukraine, Kazakhstan, Belarus, Uzbekistan and Azerbaijan for 20 years. It was founded in 1995 by Dmitry Korobkov.
ADV unites over 40 communications agencies, both independent and those representing major international advertising holding companies The Interpublic Group of Companies (NYSE: IPG) and Havas. Subdivisions of international networks don't depend on each other but they realize common purchasing function and can consolidate on behalf of their clients.
The ADV team is made up of over 2,200 talented people: both experienced experts in marketing communications and young ambitious specialists brimming with unconventional solutions and creativity. ADV expertise includes all existing advertising disciplines.
ADV is one of the ‘global growth’ companies according to the World Economic Forum. Its revenue in 2015 financial year was RUR 28,66 bln.
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