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Pressure Sensitive Label Market - Positive Long-Term Growth Outlook 2025
Pressure sensitive labels are used everywhere in day-to-day applications in some way or another. They are applied on cartons or products that are utilized every day. They adhere to most surfaces or containers with moderate to light pressure depending upon the adhesives used and hence, they are also called self-adhesive or adhesive backed labels. Pressure sensitive labels are widely employed for labelling applications, because they can be printed on films, foils, and papers. Pressure sensitive labels comprise five individual layers; liners, release coating, adhesive, face stock, and top coat.
Pressure sensitive labels are widely sought by global food & beverage and other companies as an effective marketing tool to grab the attention of consumers and to drive their sales. The demand for pressure sensitive labels is mostly driven by the marketing need for product differentiation.
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A pressure sensitive label helps create brand awareness with colorful point of purchase label to increase the shelf appeal of the product and also gives it a premium presence. Pressure sensitive labels are widely employed in the packaging industry as a source of information on packed containers. They help locate the products through barcodes and authentication of devices. Furthermore, the emergence of supermarkets and hypermarkets, particularly in emerging economies, is increasing the awareness about packaged food. This, in turn, is boosting the demand for pressure sensitive labels. The demand for pressure sensitive labels is expected to witness significant rise due to higher adoption of RFID labels for improved inventory management. RFID labels offer process efficiency and hence, account for almost a quarter of overall pressure sensitive label sales in the market.
In terms of mode of application, the pressure sensitive labels market can be segmented into solvent-based, water-based, hot melt-based, and radiation-based. In 2015, water-based pressure sensitive labels accounted for significant share of the market due to their usability and affordability followed by solvent-based products. However, these products are heavily regulated due to discharge of hazardous, volatile organic compounds. Radiation-based pressure sensitive labels is anticipated to expand at a high growth rate during the forecast period due to their suitability for sub-zero or extremely high temperatures.
In terms of printing technology, the market for pressure sensitive labels can be segmented into digital printing, flexography, lithography, screen printing, and others. The digital printing segment held significant share of the pressure sensitive label market in 2015 and is likely to expand considerably during the forecast period due to its technological advantages.
Pressure sensitive labels finds applications in various end-user industries such as food & beverage, cosmetics & personal care, pharmaceutical, automotive, transportation & logistics, and others. Rising demand for pressure sensitive labels from the transportation & logistics industry is a key trend driving the demand for the same. Pressure sensitive labels act as an effective warehousing solution that helps in product authentication and tamper evidence. Various packages containing high value goods feature security watermarks, ultra violet light detectable fibers, and chemical tags are incorporated in pressure sensitive labels to keep track of the product.
Among the regional markets, Asia Pacific accounted for significant share of the global pressure sensitive labels market in 2015. Rising population and economic development along with flourishing end-user industries such as food & beverage, pharmaceutical, consumer durables, and home & personal care are key factors driving the demand for pressure sensitive labels.
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Major players operating in the pressure sensitive labels market include Avery Dennison Corporation, CCL Industries Inc., Constantia Flexibles, UPM, and 3M.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
Market segments and sub-segments
Market trends and dynamics
Supply and demand
Market size
Current trends/opportunities/challenges
Competitive landscape
Technological breakthroughs
Value chain and stakeholder analysis
The regional analysis covers:
North America (U.S. and Canada)
Latin America (Mexico, Brazil, Peru, Chile, and others)
Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
Eastern Europe (Poland and Russia)
Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
Middle East and Africa (GCC, Southern Africa, and North Africa)
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